The success of a business app is not just about technical prowess; it’s also about the ability to reach the target audience. Mobile apps, for instance, are an excellent way to connect with both current and potential customers via their smartphones and other mobile devices. However, just having a technically proficient app is not going to ensure its success – you need to promote it as well. Promoting your app means not only getting new users via marketing campaigns but also engaging and dazzling the current ones so that they become free advocates of your app through word-of-mouth referrals.
To get started, here are six steps that will help you encourage your users to market your mobile app for you.
#1. Make an Exceptional App
This is the essential prerequisite – if you want people to talk about your app, it needs to be great in the first place. Not only should your app be free of technical glitches, but it should also be easy and enjoyable for the user to become completely immersed in it.
For example, Magic Piano by Smule allows users to play along with their favorite songs on a piano keyboard that lights up as it plays. The users also get to control the rhythm and tempo, making it a highly creative and personal experience. It’s also very easy for anyone to use. This is precisely what you want for your app to provide – a simple, interesting, and creative experience.
#2. Create a Story around Your App
Consider storytelling to give your app more charm and appeal. If users get involved with the story behind your app, they are likely to use it more often. For example, you can showcase your app on a website which includes a blog. On that blog, you can post interesting stories and anecdotes involving your buyer persona who uses the app, as well as other types of content like how-to articles, tips and tricks, and even customer testimonials about the app. Also, consider using interesting and fun videos and images – visual elements are always appealing to the audience, especially if they use small screens on their mobile phones.
If the content you provide is engaging, users will share it. And when they share the content that revolves around your app, they inevitably promote your app as well by making more people become aware of it.
#3.Give Them Something to Share
It’s not enough to just let your users share the existence of the app. The app itself has to have some bragging rights in order to become popular. Examples of this are shareable photos, articles, playlists, achievements, or even an interactive game where people take turns. For instance, an exercise app, like Runkeeper, lets users share how far they’ve run or how many calories they’ve burnt. If you give people something to boast about and share their achievements, they will probably do it. In turn, their friends will want to get in on the action, so they´ll download the app themselves.
Therefore, don’t forget to integrate social media sharing buttons in your content so people can share on Facebook, Twitter, WhatsApp and other social networks. You can also provide your new users the ability to invite friends upon signup through social media by showing their friends’ profile pics during the process.
#4. Provide Excellent Customer Service
To get ambassadors on board, it’s essential to provide excellent customer service – no business will become successful without satisfying their customers and being there for them. Providing support is essential because it takes only one viral post of an angry and ignored customer to damage your reputation.
Be ready to reply to emails or social media posts that may be requesting help or even providing criticism. When you don’t shy away from addressing negative reviews, you show that you care about your customers and their experience with the app. You are the expert on the app, but that doesn’t mean you can’t solicit feedback from happy users who want to share their experiences and opinions too. If you make people participate, they will feel important and share their experience with others.
#5. Build a Group
In order to spark the conversation that involves your app, you can simply give your users a place to communicate. By creating an online group, for example, you get a captive audience that can be motivated to share stories with each other, ask and answer questions, and encourage debates about your app. This will take some of the load off your shoulders and increase the perception of excellent customer service.
You can set up a group as a forum or even on social networking sites like Facebook and LinkedIn. These groups may show up on your profile and encourage others to join. Once you’ve set up a group, you’ll find some people are more active than others – these people can be turned into advocates for your app. All you need to do is post a few good topics, and let others join in.
#6. Give Them Rewards
The formula is simple: if you award users for sharing, they will share more. People love to be given free stuff, so you can´t go wrong with this one. For example, you might want to unlock a special feature of the app when the user shares app-related content with five people on Facebook, tweets five times about it, or adds five photos on Pinterest. Or, you can also create random incentives like a free download or promo code for other types of actions that encourage users to play with the app.
There are many ways to motivate users of your app – giving them extra storage, free themes, discounts, or even a free upgrade. For those that are motivated through challenges, you can create a special tournament. For example, the Diamond Dash app introduced tournaments for users to compete. For each new level of the game, they were rewarded with a medal or an unlocked feature. Millions of users were thus engaged, resulting in a significantly increased number of downloads.
Image source: niekverlaan on Pixabay
Hard Work and Marketing Boosts Your App’s Potential Success
There are countless apps out there, but not all of them succeed. With today´s competition, it is simply not enough to launch your product on the App Store and hope for the best – you need to keep working on its promotion as well as improvement. By creating a marketing plan before you create an app, you drastically increase your chances of success. It can be hard work to engage your users, but once you understand how to get those users to share your app, you will inevitably succeed. If you follow the above tips, the success you are awaiting might just be around the corner.