KFC, or the Kentucky Fried Chicken – the American fast food restaurant chain specializing in fried Chicken can now be found globally in every big and small city. Its expansion was based on the premise that if a much loved product from US of A is taken to another country, it could get the same amount of love from the citizens of a new country. And KFC turned out to be a winner –everywhere. Sometimes you do need to add the local flavour- the local spices to international dishes to localize them and to make them more popular. In Japan, KFC had to include new items like smoked chicken, yogurt, fish and chips in its menu. Mashed potatoes were replaced with French fries. The coleslaw was less sweeter than the US version to suit the Japanese palate. That is how globalization works. Let’s say the app you developed is pretty popular in your country. There is no reason why you should not try to get more users for your app from different countries. Your app – if it has the potential, deserves to go global and local. How do we do that? Let’s discuss.
If you want your app to reach to a wider number of users, you should opt for localization. It will help you increase your downloads and help you earn a significant amount of revenue with little investment. Google has made Android App localization a bit simpler by offering App Translation Service. Translating a typical app and its store description in one language will cost the app publishers only about $50. Pretty economical pricing for top quality service we think. You simply need a Google Wallet account for payment. Let’s learn more.
#App Translation Service Directly From Google Play Console – Store Listing
This is a paid service provided by third party localization service providers. It is a human translation professional service provided to the app publishers directly from the Google Play Console.
To opt for the Google Translation service, go to Google Play Developer Console. Select the app you want translated. Select “Store Listing” from the right side as shown in the picture above. You then have to click on “Manage translations” dropdown to select “Purchase translations”. You will then find “App translation” pop up. Click on it and go to “New Translation”. You will then be guided through the process to submit your translation order.
#App Translation Service Directly From Google Play Console – APK
Go to Google Play Console and select “APK”. There you will find “App Translation Service” at the bottom of the page. You can click on “Start or Check Progress” and go ahead with the translations.
#App Translation Service From Android Studio
Google has been trying to make it as easy as it can to enable the developers to localise their apps by using App translation services. This service is for translating APKs.
To opt for App translation Service from Android Studio, open the relevant Android Studio project and go to strings.xml folder. Right click on the strings.xml in your project and click on “Open Translation Editor”. Once you open translation editor, you have to click on “order a professional translation” link which is on the top right corner of the page and then you can proceed.
# Parts of An App That Should be localized
You must localise UI text and other text strings which are located in strings.xml. You must translate In-App purchase, product names and descriptions – everything that pops up before a user makes a purchase. Names and descriptions in the Google Play Store listing, Universal ad campaigns should also be translated. You might want to have work done on the images and videos you use. Translate any sound file that includes speech too.
All these files should be translated. If your app pulls content from a server you must translate existing server side content. You must create a process for translating new content as soon as it is published.
# Things To Consider Before Opting For Translating Service
Make sure you stand to gain from translating your app. If your app is relevant to a particular geography of a country or local markets of a country, translating it in other languages could be useless. If your app deals with all the malls and shopping marts of Oakland, California, it would be bit of a waste if you translate the app in German for the simple fact that all Germans living in Oakland who could be shopping in those malls and marts would in all probability be fluent with English. The app would be useless in Germany because it relates and is relevant to a particular commercial area of Oakland.
If your app hasn’t been translated into English yet, translate it into English as it is understood even in countries which do not speak English. Some apps are popular in some particular countries. Find out the category your app belongs to and which countries go for your category of app. You can then translate in the languages of the countries your app has the potential to be successful in. Keep your budget in mind. As mentioned earlier, translating a typical app and store descriptions in one language can set you back by $50 (US). To be on the safer side, choose the language bundle (the set of languages you want your app to be translated in) as suggested by Google.
# Benefits of Using App Translation Service
There are several translation services. Human translation services are always better because humans get the context and then translate accordingly- which always turns out well for everyone. Let’s discuss the ways Google’s App Translation Service can be of help to you.
- With Google App translation service you would be able to translate all of your app strings, Play Store text, In-App products, Universal App Campaign Ads all in one go.
- The way to order, receive and apply translations is simple. You don’t even have to leave the Developer console.
- If you reorder translation, the translations from your previous order is synced and reused, so that you are never asked to pay for the same translation again.
- Based on its extensive research Google suggests the languages you should get your app translated into. It prepares language sets – the set of languages you should translate your app.
- Google stands for quality. It selects its service providers and translators carefully so you wouldn’t need to worry about the errors or incorrect translation.
- Translation price is calculated on a per-word basis so there is transparency. A translation order typically takes 4-5 days to be completed so you know how to plan things.
Google has simplified the process of localizing your apps. So if you have been worrying about translating your app with questions like who to hire for localizing your app or in how many languages should you translate your app and how should you go about it? Google has all the answers. There are other localization tools at your service too. Even though Google has made astonishing improvement in its translation service which depends on neural networks and AI, it understands your need to have a human touch in translations.
You can read more on the localization tools here. Don’t limit the reach of your apps. Take Google’s help to localize your apps to gain more users.