Arup Dey, Author at OpenXcell
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All posts by Arup Dey

App Analytic Terms and Actionable Metrics

App based businesses and SaaS products are plenty and come with their respective business challenges. And among these, figuring out actionable metrics is an important one. While many might be…

Cognition and Widespread Acceptance of Material Design

Apple deserves the credit for building the new age Smartphone. A glossy rectangular device that redefined, what path breaking design can achieve with reference to the user experience. While Apple…

What happened to the Indian delivery startups?

I don’t know if you have been following the Indian mobile app startup scenario recently or not but nonetheless, it is worth your attention. Especially the failure of delivery app…

Why do you need incentivized installs for Android?

Android rules over 80 percent of the smartphone market share. That means out of 2 billion users, 1.6 billion are using an android phone right now. I am not trying…

Where is Blockchain heading?

You must have read my previous post on Blockchain that explains the technology at a very fundamental level. In this post, I am going to describe various ongoing developments in…

Blockchain for President

  This time, the US election has been a turn-off for many Americans. The reason– both candidates are falling short of trustworthiness and authenticity. In fact, many people are just…

Pokemon GO- Doing Augmented Reality right and the follow through!

  The industry as whole is always hunting for technologies that can create value on a general scale. In recent times, AR and VR have been tested by a number…

Why employ Incentivized ads to market your game app?

What is the best part about making a game application? I think it is frequent and recurring usage of the game. Yes, if your game is addictive enough, you might…

CockroachDB-More than just an invincible database!

  App startups are nothing but precious databanks that churn and use data in a desirable manner. Data is extremely important. It needs to be safely stored and speedily retrieved…

With 7th version out, 7 reasons why PHP is still the simplest server-side scripting language

  PHP has remained as one of the most popular programming languages in the globe and we all know why.It is a loosely written language that allows you to instantly…

With power to disrupt, Contentstack.io can be the next gen CMS

Content Publishing is tricky and needs an overhaul. However, not many realize this fact yet. We all have our CMS backends and publishing content that is accessed across devices requiring…