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18 Mistakes to avoid from getting your app banned by Google


Google play updated its policy on content put along with the apps as description on 22nd December 2014. Through the update, Google brought in a few significant changes. For those not familiar with the Google Play policies, Google doesn’t pre-approve apps but after the apps are uploaded Google actively scans them for all the non-conformities, reporting to the developer of them and in extreme cases, taking down the app from the store without prior notice.

Google, to assist the developers, has published a detailed set of guidelines pertaining to the Play Store. The App Policy Center has descriptive set of guidelines for Developer Terms and Policies, Guidelines and Practices and Reporting and Enforcement under the respective headings. With such a long list of compliances and regulations; it is possible and common for the developers to miss some of them while uploading an app. Deepak Abbot has put down a great list of them on his blog and I take a cue from it to further illustrate the significant points to keep in mind while uploading an app to Google Play.

About Reviews

Do not include User Reviews in your app description


Do not use names of other apps in your description or review replies unless context demands it


Do not ask user’s to revise their ratings, by any means (not even emails)


Do not spam other apps by posting your app links in their reviews


Do not incentivize user to enhance their rating by any means possible


About Descriptions

Do not repeat or overuse keywords in the description


Do not use unrelated keywords in the description


Do not put someone else’s content without permission inside your App


Do not trigger an SMS / email from inside your App without showing the content to the user


Do not use sexually explicit or erotic content. If used, rate it appropriately according to Google’s content rating policy


About Ads

Include Ad disclosure in your EULA if you are showing advertisements in your App


Dot not place Ads in notifications


Do not use deceptive ads to promote your app, stop your ad partners from doing it too


Do not use 3rd party payments for In-App purchases of virtual goods (Use Google Play’s in app billing for it)


Use 3rd party payments only for the physical goods or services outside the phone


And some more

Avoid copyright infringements, impersonation or any trademark usage in your App, Images or description


Do not generate premium SMS from your App


Do not use system based icons or any other system based UI impersonation in your App


The list is obviously non-exhaustive, but I hope it proves helpful to you and you could avoid the common mistakes while uploading an app to Google Play.


Meenakshi Krishnan

Meenakshi Krishnan is a Content Consultant at OpenXcell, a pioneering Mobile App Development Company in India and USA. A techie at heart, Meenakshi is passionate about the start-up ecosystem, entrepreneurship, latest tech innovations, and all that makes this digital world. When she is not writing, she loves to read, cook and paint. Prior to this, she was working for a technology marketing company based in Norwalk as a content contributor. You can reach Meenakshi at LinkedIn and Twitter

  1. silent kambo
    silent kambo
    January 22, 2015 at 3:26 pm


  2. MoHi Indharan
    MoHi Indharan
    June 30, 2017 at 2:24 pm

    nice to kw thanks you

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