Top 6 Ways To Make Your Mobile App Desirable

Mobile Apps are Strengthening the Use of Mobile Phones and Vice Versa

Mobile phones are everywhere. In hands, on the coffee table; or rather close by in your pocket. This small tiny device has become the best companion today and we are in constant touch with this intimate technology. This ever growing demand for smartphone and tablet users have equally created a good demand for quality mobile apps that users use on their phones. A recent report from App Annie indicates that the average smartphone owner spends 2 hours and 15 minutes a day using mobile apps.

Mobile technology and networking have reached the point where people around the world are shifting focus from computers to tablets and smartphones to accomplish tasks such as surfing the Internet, online shopping, social networking and conducting business. With more people taking their devices with them everywhere they go, about 85% of tablet and smartphone owners are using apps to help them obtain local information whenever they need it.

Thanks to ubiquitous cellular data networks and Wi-Fi hotspots, users feel confident about taking their mobile devices with them and wind up using them more than their desktop computers. Because of this market penetration, it becomes clear that developing a mobile app is an excellent way to go into business.

Mobile apps have improved the quality of our lives in innumerable ways, from a simple flashlight app that lights the way out of a dark building during a power failure or ingenious games that help us stave off boredom during long commutes or relax over a lazy weekend.

When you arrive in a new location, you’ll typically pull out your smartphone to help you get acclimated, using it to find great local restaurants, grocery stores and other amenities. Since mobile apps have the advantage of going with us everywhere, it’s clear that businesses can profit by investing in these popular and useful tools.

Simply developing an app is not going to warrant a complete sales pipeline. To make an impact from both qualitative and quantitative standpoint, you must be focused on conceptualizing and designing an app that can deliver a measurable return on investment.

But how?

Always remember, to ensure measurable results, you must spin off with a purpose. The rest will follow.

I am not going to tell you it is easy; I am telling you it is going to be worth with the following 6 steps.

1. Let The App Interact with Users

People tend to judge a book by its cover. Regardless of the purpose of your app, it’s important that users find it appealing or they won’t bother trying to use it. Accordingly, your design cannot merely be good. It must be excellent. We’ve found that most users like or dislike an app because of its color scheme, presentation, layout, forms and navigation features.

Don’t make the mistake of over-designing your app. It should be simple to use but have an impressive and intelligent layout. Never underestimate the importance of the user interface, as it can either keep your users engaged or wind up making them frustrated to the point at which they abandon the app entirely.

2. Speed Is Key

Speed is the key

Users only care how quickly a native app or web app does the job it’s intended to do. It’s crucial to keep in mind just how important the speed factor is to users. Ideally, your app will combine top-notch security with performance optimization to give you the perfect recipe for a successful launch.

When an app drains power too quickly or hogs device RAM, you can be sure that users will delete it faster than they’d drop a hot potato. Remember that by partnering with an experienced app developer, you can still get the functionality you want without sacrificing performance and speed or using too much memory.

3. Keep It Simple, but Spot-On

It’s true that smartphones keep growing more powerful with each iteration, but they also tend to use more and more power. The average user has 60-90 apps on his or her device, so it’s vitally important that you develop your app to be resource-friendly, running smoothly with other apps and seldom crashing.

Your target audience is not going to put up with a poorly performing app that they must struggle to use. Keep in mind that the majority of users won’t even bother to report bugs and other performance issues to developers. They simply delete the app from their device and you won’t know exactly why they did. The takeaway is that a good app must deliver an exceptional and smooth user experience.

4. Don’t Give Oranges for Apples

No successful organization has prospered by cheating. Once your reputation is tarnished, you will be knocked out of the competition. Developers have created millions of apps and billions of downloads are taking place around the world, so in order for your app to beat your competitors, it must do what it says.

App stores are filled with misleading apps that don’t do anything near to what they promise, but instead force users to go through endless boring steps to get to what they want. When you frustrate users like this, assume that you will receive a devastatingly bad review.

5. Wallet-Friendly

These days, fewer and fewer organizations are launching paid-for apps, because, without a high level of brand recognition and trust amongst consumers, most users will be turned off by apps they have to pay for. In most cases, they can find a free alternative to your app.

Even when these inferior apps don’t provide the functionality your app offers, users will still pick the free version when given a choice. If you must charge money for your app, make sure it is so excellent that it can compete against the free alternatives. You should also consider giving away free apps and then building a revenue stream from in-app purchases.

6. No One Likes Bugs

Kill the bugs

The mobile software industry is advanced enough that end users are no longer blinded by the novelty of smartphone apps to the point that they will put up with buggy and ill-performing apps. All the best apps have been thoroughly tested and are free of errors before developers deliver them to the market. You should make bug fixing a high priority.

Don’t count on users turning in bug reports, and don’t assume your users will bother to wait for you to submit a bug fix update. Instead, test your app on a wide variety of devices as well as with mobile emulator software. By applying a rigorous testing cycle, you’ll wind up with an app that has a relatively longer life in users’ devices and you’ll decrease the number of uninstalls.

With 2.2 million apps in Apple’s iOS App Store alone ( as of May 2017) and a few million more in the Android store, every new app entering the market faces tough competition. It’s not just a matter of getting users to download and install your app. The challenge is to create an app that is so compelling and useful that people will keep them on their mobile devices and use them on a regular basis. At

At OpenXcell, our experienced team of mobile app developers and mobile marketers make sure to apply the above guidelines so you will get the maximum return on your investment.

What 2017 holds for shoppers and retailers

WRITTEN BY Meenakshi Krishnan

Meenakshi Krishnan is a Content Consultant at OpenXcell, a pioneering Mobile App Development Company in India and USA. A techie at heart, Meenakshi is passionate about the start-up ecosystem, entrepreneurship, latest tech innovations, and all that makes this digital world. When she is not writing, she loves to read, cook, and paint. Prior to this, she was working for a technology marketing company based in Norwalk as a content contributor.


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