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January 3, 2017

App Analytic Terms and Actionable Metrics

App based businesses and SaaS products are plenty and come with their respective business challenges. And among these, figuring out actionable metrics is an important one. While many might be relying on their analytic dashboards to ascertain the numbers, nevertheless, it is always useful to understand the math behind the entire exercise to derive custom or […]

December 13, 2016

Cognition and Widespread Acceptance of Material Design

Apple deserves the credit for building the new age Smartphone. A glossy rectangular device that redefined, what path breaking design can achieve with reference to the user experience. While Apple had satisfactory user experience with their existing skeuomorphic design; with progression, the company shifted to the flat design concept that many believed would open up […]

September 20, 2016

What happened to the Indian delivery startups?

I don’t know if you have been following the Indian mobile app startup scenario recently or not but nonetheless, it is worth your attention. Especially the failure of delivery app businesses. A lot of money has been poured into delivery app startups and almost all of them have failed to provide anything of substantial value […]

September 12, 2016

Why do you need incentivized installs for Android?

Android rules over 80 percent of the smartphone market share. That means out of 2 billion users, 1.6 billion are using an android phone right now. I am not trying to upset or stir passion in Fanboys by taking a side, But as a marketer, I understand that the massiveness of android user base can […]

September 5, 2016

Where is Blockchain heading?

You must have read my previous post on Blockchain that explains the technology at a very fundamental level. In this post, I am going to describe various ongoing developments in Blockchain within leading tech companies who are determined to make blockchain a mainstream technology for all types of trade and exchange. If Blockchain has to […]

August 29, 2016

Blockchain for President

This time, the US election has been a turn-off for many Americans. The reason– both candidates are falling short of trustworthiness and authenticity. In fact, many people are just trying to prevent either of the one from becoming the president, by voting against them. This is sad. While popular trends in politics are dubious, untrustworthy, […]

July 21, 2016

Pokemon GO- Doing Augmented Reality right and the follow through!

The industry as whole is always hunting for technologies that can create value on a general scale. In recent times, AR and VR have been tested by a number of industries. While VR undoubtedly has got more engagement quotient, a myriad of entry barriers is still preventing it from wide-spread usage. On the other hand, […]

June 25, 2016

Why employ Incentivized ads to market your game app?

What is the best part about making a game application? I think it is frequent and recurring usage of the game. Yes, if your game is addictive enough, you might have your users opening it many times a day. Apps of other categories do not attract the frequency of usage a game app can attain. […]

April 12, 2016

CockroachDB-More than just an invincible database!

App startups are nothing but precious databanks that churn and use data in a desirable manner. Data is extremely important. It needs to be safely stored and speedily retrieved whenever needed. A lot of database architecture promise to combine both factors and provide you with a perfect solution. However, none of these can save you […]

April 1, 2016

With 7th version out, 7 reasons why PHP is still the simplest server-side scripting language

PHP has remained as one of the most popular programming languages in the globe and we all know why.It is a loosely written language that allows you to instantly verify the results using a browser. PHP is very forgiving.Syntax errors in PHP do not usually land you in trouble all the time. This has been […]