April 13, 2018

It’s On You Retailers to Get Out of Your Performative Struggle

Successful retailing is definitely based on retailers’ performative struggle. For retailers, performativity is about winning customers. Striving to get hold of that one tactic to win new customers and simultaneously striving to retain the existing ones are big struggles these days if your strategies are not well planned. Competition is high with Omni-channel commerce. So, will […]

November 3, 2017

6 Vital Essentialities for a Startup E-commerce Business to Succeed

History of the Internet and E-commerce The inception of WWW fueled the rapid rise of Internet users worldwide. The users around the world started using the Internet for communication purposes. But these days of the Internet as only a communication platform are over by a long way. From 1991, a whole new era began. This […]

July 6, 2017

Wanna Increase Sales? Think Designing Before You Start Selling On Mobile

Mobile continues to rapidly gain the space in eCommerce. This year, mobile traffic volume outpaced desktop. However, the scenario is not the same for conversion rate. According to the smartinsights report, desktop wins the game and records 67% of eCommerce online sales in the year 2016 which is down compared to the sales in the […]