September 12, 2016

Why do you need incentivized installs for Android?

Android rules over 80 percent of the smartphone market share. That means out of 2 billion users, 1.6 billion are using an android phone right now. I am not trying to upset or stir passion in Fanboys by taking a side, But as a marketer, I understand that the massiveness of android user base can […]

August 12, 2016

Apps for Olympics: Rio 2016

World’s most awaited quadrennial event is here. Rio is the Mecca for all the aspiring sportsmen and sportswomen who will be pitting their skills and strengths against the best we have. If you are a sports lover, eager to follow the fortunes of your beloved teams and sport stars there are a bevy of apps […]

July 21, 2016

Pokemon GO- Doing Augmented Reality right and the follow through!

The industry as whole is always hunting for technologies that can create value on a general scale. In recent times, AR and VR have been tested by a number of industries. While VR undoubtedly has got more engagement quotient, a myriad of entry barriers is still preventing it from wide-spread usage. On the other hand, […]

July 19, 2016

Love to play Pokémon Go? Few more reasons to love it all the more.

The Pokémon Go fever has taken over the world faster than the flu. The streets are flooded with Pokémon catchers and the social networking sites are buzzing with cheats and hacks. For those who don’t know what Pokémon Go is and what the entire buzz around it all about, it is a free-to-play location-based augmented […]

June 25, 2016

Why employ Incentivized ads to market your game app?

What is the best part about making a game application? I think it is frequent and recurring usage of the game. Yes, if your game is addictive enough, you might have your users opening it many times a day. Apps of other categories do not attract the frequency of usage a game app can attain. […]

March 28, 2016

Top 7 Game Development Books for Game Developers (Beginner to Advanced)

Game Development Books: Game development is both an art and a science. Game developers work with big teams which includes producer, publisher, development team, designer, level designers, 2D and 3D artists, Art directors, programmers, sound engineers and testers etc. A mobile game is a video game played on a phone, smart watch, tablet computer or […]

February 4, 2016

6 Best Strategies To Crack The South Korean Mobile Game Market

China? Of course! Done and dusted. U.S.? Obviously, taken care of.  Japan? Goes without saying.    South Korea? … Umm… Are you indolent with indecision as to which game market should figure next on your radar for game monetization purposes? Try South Korea. Why? Because, after China, U.S., and Japan, it’s the South Korean game […]

January 6, 2016

First 15 Game Apps To Download in 2016

Oops! 2016 is already here and you still haven’t got time to zero in on the games that should keep you busy … all the time, all through the year. O.K. O.K., take it easy.  Because somehow we’ve already managed to put two and two together to arrive at the best 15 game apps of […]

December 30, 2015

Is Reading Your New Resolution? 7 Books Every Techie Must Read in 2017

An interesting discussion was going on at a forum. Techies were discussing books they loved reading. They talked about how some of them started looking at the whole discipline of software development and technology in a new way after reading particular books. Some listed their favourite books and insisted that others read them. I researched […]

December 28, 2015

Cracking The Chinese Game Market: 20 Top Tips To Get Chummy With The Chinese Gamers

Game App Developers Why China Should Be On Your Radar? It is no secret that the game market is slowing down in the West.  Admittedly, Japan, China, and India are the rising stars of the gaming world. In fact, the number of Chinese gamers has already surpassed the number of American Citizens.  According to Newzoo, […]