Carrots or sticks, to get your app featured on the top mobile app store and to grab the attention of the visitors are a big deal today. Deadlines are there everywhere – whether it is a job, business or promotion. Unless you can express a strong message of your presence, no one can find you in this highly networked era. It comes down to this for app launchers. If you want your app to be a quick hit and walk-away project, you should be ready to offer some visual treats to the visitors. How about a short trailer or rather creating a promo video of your app? It offers the very first element of your app. A well-created App promo video can resonate highly with the app store visitors.
“A video provides the quickest way to initially assess your app, letting [bloggers] know if it’s worth downloading and testing further” – Erica Sadun, TUAW
Benefits of App promo video
Search is crucial for app discovery. A recent study reveals that nearly 53% of Android users and 47% of iOS users discovered the last app they downloaded through app store search. Promoting your app within the app store makes a ton of sense. The trend that is making the rounds in all leading app stores is App promo video.
#Video Eternally Engages Audience
A promotional video can grab the attention of your audience easily. Video clearly communicates its value to the audience. Apart from discovery, promo video can give a better understanding of your product. In just a few seconds, the promo video is capable of creating an excitement by showing what your app is all about and its purpose.
# New Interaction tools help in generating audience attention quickly and easily
Vision without impressive execution is a hallucination. Videos are a major hit in recent days. Anything visual is totally accepted. It can help in getting more control of its usage, driving engagement and influencing visitors to take action immediately. The hint here would be to use latest tools while making the promo video.
#Your 30-second promo video can be shared on any platform
Social media hugely encourages video in their algorithm. They go hand in hand. A 30-second video is a big hit in almost all social media platforms. “Seeing is believing” is the current trend among all social media users! Share your app promo video generously in social media platforms. Your promotional videos can act as a powerhouse strategy that can influence user behaviour to a greater extent. If your promo video is capable of grabbing the attention, a chance of social media users to instantly download your app is very high.
#It can educate your audience
Promo video helps in determining your product value proposition. What benefit your product provides? For whom? Why? How does it benefit? These are the four points every marketer can focus while designing a promo video. If your video answers these questions, you are describing your customers what makes you different. This sort of clarity is what the current audience look for. You can allow them to see the features and understand the benefits. This way you educate them rightly and help them in taking a right decision. Determining such value proposition also helps in retaining customers who download your app.
#It can generate publicity
Eighty-four percentages of professional marketers have either produced or outsourced at least one video to promote their brand/offerings, says a new study. Marketers are making a huge investment in Video creation.
#It can Improve search ranking
Just by creating a good app is no way taking you closer to a successful business. Your app needs to be discovered, reached and accepted. A recent study reveals that 76.5% of marketers and small business owners are seeing the benefits of video marketing. Right promotion with search engine friendly strategies can work well.
#Promo Video Help you to grow
Videos are the best bet for many businesses today. It can easily generate an identity and act as a great marketing tool. It can reach widely and this helps you to grow, expand the user base and increase your revenue.
New evidence for the power of App Promo video marketing
(Case Study: Pokémon Go)
Location-based augmented reality game Pokémon Go from Niantic created a revolutionary user base acquisition soon after it was launched back in July 2016. By now, the whole world knows that the app allows players to catch virtual characters mapped to real-time locations. What fascinates is that within a week of its launch, the app became the most popular gaming app across generations without any barrier of gender and age. Touted as the biggest hit in the history of mobile gaming, the app’s estimated revenue generated on the first day of its launch was 3.9 million -4.9 million. Apple announced too that Pokémon Go was the most downloaded app of 2016. With 65 million monthly active users and 750 million times of download as of August 2017, this game app had nothing but a specific strategy to market its launch. Conceived in 2014, the game was launched with just one promo video/ trailer.
A week before the official launch, the company used a 30-second promo video which went viral across social media. The company saw a huge response to its tweet. Promotion automatically happened with retweets, likes etc. Footage and demo videos were uploaded both officially and unofficially by many. This was enough for the game to become popular. The app came from nowhere and took over the whole game app world.
Key Takeaway: Promo videos act as a powerful method to market your app to all app stores.
The biggest storyline out of this mobile gaming app is that it had less (rather nothing) to do with the commercials themselves and more to do with the way it excited the visitors through its demo video. Conversation is passed on at a high speed with social media and mobile force. Marketers need to understand this communication sharing culture and utilize the best possible way to get their content shared socially.
Love to Play Pokémon Go? Click here.
Another interesting example is Clash of Clans App. This epic combat strategy game was launched with a trailer that attracted many globally.
Ok, How to Create Promotional videos?
Now since you have understood the benefits of App promo video, it’s time to understand key points that will help you accomplish this task. You just cannot afford to miss this window of opportunity to create great videos.
- Follow the objective
- Ensure that your promotional videos go with the right caption
- Design it in such a way that it can be shared on multiple platforms
- Use good quality imagery
- Keep your ideas simple and easy to pick up
- Create a story that can emotionally connect with the audience
- Sink audio and video perfectly
- Keep it error free
- Apart from keeping it informative and educative, ensure it is entertaining too
Lack of discovery can leave you behind. So, all you app launchers out there! Go ahead and create a short 30-second App Promo video before you go public. The length can go up to 2 minutes. In fact, the latest big redesigned App Store with iOS 11 has enabled new 30-second long auto playing preview videos. Take complete advantage of this facility. Apart from its use in App Store, promo videos can help you in other promotions too. Video has become a part of almost all social media platforms. It is delivering massive opportunities for brands. They can drive engagement and generate leads too. Be it a demo video, trailer, explainer video or anything visual that talks about your product, it is going to be a great promo tool for you.
As always let us know what you think about this article. Also, hint us on what you would like to see in the future. We are all ears.