There are several revenue models available to monetize your app. Freemium is one of them. It is one of the most popular ways but it is not for everyone. Let’s look at Freemium closely and try to find out what makes it tick. The words “Free” and “Premium” combine to make “Freemium”. In Freemium revenue […]

As always Google has been a hive of activity and announcements. Every small and big decision that Google takes affects us all. It is always good to know what bubbles in the cauldron of the Mountain View based search giant. Android Oreo is officially here. It will soon be on our phones. So what else […]

CI is an automation technique. Automation techniques reduce manual processes and enforce consistency which then results in better quality. Continuous Integration (CI) is an agile development practice where developers integrate codes into a shared repository several times in a day. An automated build then verifies each of these check-ins. Instead of building features in isolation […]

Carrots or sticks, to get your app featured on the top mobile app store and to grab the attention of the visitors are a big deal today. Deadlines are there everywhere – whether it is a job, business or promotion. Unless you can express a strong message of your presence, no one can find you […]

We never have all the answers in life. When entrepreneurs start off on their entrepreneurial journeys, even they don’t have all the answers. Every journey is unique. They learn their lessons in real time. The best that they can do is to learn from the experiences of others. They can then apply the learnings and […]

FDD, the Feature Driven Development methodology is aligned to the Agile development methodology. It is a design-oriented agile process developed and refined by Jeff De Luca, Peter Coad and others. The project is divided into features. These features are small pieces of a complete project. With the help of FDD you can create design, code […]

It is important for businesses to efficiently manage their interactions with their customers. A CRM (Customer Relationship Management ) System today integrates and automates sales, marketing, vendor data, customer support and more in one easy to use solution. CRM software can help you find leads, nurture prospects and help them into sales funnel. CRM solutions […]

Build a better mousetrap and the world will be at your door, they said. Not if it is built in a jungle. Not if you don’t tell people that you have a better mousetrap and definitely not if your users are using your carefully built ‘better’ mousetrap incorrectly. If they are not satisfied they will […]

KFC, or the Kentucky Fried Chicken – the American fast food restaurant chain specializing in fried Chicken can now be found globally in every big and small city. Its expansion was based on the premise that if a much loved product from US of A is taken to another country, it could get the same […]

Mobile continues to rapidly gain the space in eCommerce. This year, mobile traffic volume outpaced desktop. However, the scenario is not the same for conversion rate. According to the smartinsights report, desktop wins the game and records 67% of eCommerce online sales in the year 2016 which is down compared to the sales in the […]