Should You Invest in Mobile App Development in 2021?

invest in app development

In an era where smartphones are an urgent necessity for everyone, most businesses want to have a mobile app of their own. Especially in the current scenarios where COVID- 19 has made people stay at home and work by staying at home, everyone has spent more and more time on mobile apps.

According to a survey, in the first half of the year 2020 has noticed that mobile app customers have spent around $50.1 billion worldwide across the Google Play and App Store. Therefore, owning an app can help you reach out to more audiences and promote your business. Let us lookout for more details about it and know why any business should invest in app development in 2020.

Why Invest in App Development?

The essential thing in a business is a customer. To reach potential customers all around the world, companies launch their mobile apps that can offer the best services to their customers. Here are the more reasons why you as a business owner should invest your money in getting a mobile app created for your business-

1. Personalized Services

The mobile application is an effortless way to collect all the useful information from the customers. With the help of mobile apps, you can find about the client’s recent purchases, searches, and more. And by correctly analyzing the information, the businesses can provide the clients with personalized services.

2. Brand Endorsements

Branding is one of the essential things for any business, and no other than a mobile app can help you do that. With the right branding, a mobile app can help in creating a good reputation. It is observed that nobody likes to buy anything without looking at its reviews on the internet. Therefore, if you provide the best services, and the customers will add a useful review for your app that can help create a brand value.

Read This: How do we Optimize Mobile Applications for Better Battery Life?

Besides this, you can always remind your customers about your services by giving them different offers and discounts.

3. mCommerce

With new technologies coming, everything has changed in the last few years. You can perform the majority of the tasks using different mobile apps. For example, making payments for anything you buy online or otherwise has become an easy task because of the online payment portals and banking apps.

The growth in the usage of mobile devices and mobile apps has encouraged companies to switch to mobile app and eCommerce.

4. 24/7 Visibility

You can take advantage of your customers always being on their phone by having a business app. You can get a user-friendly app developed by the mobile app development company to offer your business the best services to potential customers anytime and anywhere.

5. Customer Communication

A mobile app is a business solution that can give space to the customers for interacting with you, which is very convenient. The customers can ask about queries or complain about any service-related issues to the business owner through the mobile app.

6. Value Creation

It is reported that around 94% of the USA’s businesses have at least one business app for their customers. The companies that invest in app development and provide fully functional apps not only attracts the customers but also helps them in giving the impression of business authenticity.

7. Valuable Analytics

With the increasing popularity of smartphones and mobile apps, businesses are opening mobile apps that can leverage them to increase customer traffic. When the user downloads your app, he has to fill in some information before using it. This information can help create a customer persona from mobile data and a competitive advantage in the industry.

Read This: Best Ways to Validate Your Mobile App Idea

Besides this, the collected data can also be used in providing customized services to the users. This can help even the business in understanding the leads and transforming visitors to real customers.

8. Better Accessibility

A business that has a professional-looking app enables in showcasing the clients its services and products. The mobile app can help the customers access the company services or products at any time.

By looking at these points, you can see how beneficial it can be for your business to invest in app development, especially when you are planning to get an app developed in the year 2020, where the world of digitalization has accelerated at a significant level because of the COVID-19 pandemic.

To Wrap Up With

Mobile app development is the most critical technology trend when you want to take the business online and want to stay ahead of the competition. So if you’re going to invest in app development, it is a good idea by seeing the above-described points. The mobile app developers of companies like OpenXcell can help you create an incredible app that can make you earn more.

Nidhi Thakker
WRITTEN BY Nidhi Thakker

Nidhi Thakker is a technical writer at OpenXcell. Being a techie herself, she enjoys writing about AI/ML, Blockchain, Cryptocurrency, Mobile Apps Development, and various other technologies. Nidhi chooses written words to express her interest in the upcoming trends.

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