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Serverless Integrations: Connecting All Tools – A Webinar By SyncX


Gone are the days of Package Software Solutions!

Gone are the days of Point-to-Point Integration!

Gone are the days of AIA – Application Integration Architecture!

Lo and behold! The age of Middleware is here.  And SyncX (an OpenXcell company) is its name.

Middleware?  As the name suggests, the software acts as a middleman between two different applications/processes and enables interaction between two, to make sure they go hand-in-hand without any discrepancies.

But before Middleware came into picture,  Package Software Solutions, Point-to-Point Integration and AIA were commonly used by businesses for integration purposes. But then, all these solutions were found to be ineffective with evolving business requirements, thus paving way for a software called ‘Middleware.’

Why Package Software Solutions are a Passe

Part of Legacy Enterprise Solutions and billed as the be-all and end-all for businesses by far, Package Software Solutions, over the years, lost its relevance because of one particular limitation: it worked perfectly only when it functioned independently.

When it came to connecting with other systems, package software solutions were a big nuisance. It’s because when linked with other systems, the software produced redundant sets of information in terms of customer information and all. So when customer data changes were required it meant tedious work for the employees as they had to manually update the changes in other systems.

This not only increased the cost, but human effort as well. On top of it, there were double data entry issues leading to rise of inconsistent data.

The rising instances of inconsistent data, data isolation and more, forced companies to find other powerful solutions for system integration.

Enter Enterprise Application Integration – An answer to the limitations of Package Software Solutions

Enterprise Application Integration uses AIA – Application Integration Architecture to integrate different services and data and software.


Enterprise Application Integration connects different systems such as SAP, IBM, internet, C++, RDBMS

to one another

As you can see in the image, Enterprise Application Integration connects different systems such as SAP, IBM, internet, C++, RDBMS to one another minus the issue of data duplicity.

The best part of AIA is that it automates and simplifies business processes without making comprehensive changes to the existing applications and data structures.

So far so good! Enterprise Application Integration is the safest bet when you’ve got fewer departments to handle, as the integration of processes and data are faster and easier.

But when things moved to yet another level, as in when newer departments were formed, a boost in software application plans was needed. Just depending on AIA architecute wasn’t enough.

Purchase or development of new software applications was required to ensure synchronization of business process and data across all departments.

But then, developing or purchasing of newer applications came with its own problems such as overlapping of applications and systems. And sometimes newer applications and systems were found to be incompatible with the existing ones.

The cure was found in Point-to-Point Integration – a part of Enterprise Application Integration.

Major drawback of AIA – Too small for big integrations.

The Emergence of Point-to-Point Integration


Point to point integration ensures that each system connects to the other systems. If anything, point-to-point applications are easier to understand, quicker to implement and more than anything else are lower in cost.

But then, point-to-point integration also faced several issues. When you just had 2 or 3 systems or applications to integrate, point-to-point was the best method. But beyond that, point-to-point failed. Simply put, point-to-point just like AIA system wasn’t good enough to integrate more applications and data.

So, organizations with growing global networks and several applications up their sleeve simply couldn’t rely on point-to-point for data and process integration. The integration process simply didn’t have the bandwidth to integrate so many applications and processes together.

And with each application being tightly coupled with other applications via their point-to-point links, things become even more difficult. Because, it meant, even a slight change in one application could break the integration links with other application.

Plus, there was a need for new integration points to support newer applications.


Say, for instance, an organization has five systems (as you can see in the figure above).  So when you have 5 applications integrated with each other, point-to-point requires 10 different integrations points. As you can see in the image, 1 to 10 all the integrated points have been marked. This meant applications were harder to integrate with so many point requirements.

So, even Point-to-Point integration businesses faced problems because of the sheer number of integration points required for integration purposes.

Major Drawback of Point-to-Point Integration :  1] Applications are tightly coupled. Even a slight change in one of the applications could bring processes to a halt.  2] Integration of larger applications/processes is difficult.

Enter Middleware

Middleware is the “glue” that connects different systems /software. All the systems store information in individual formats, use their own propriety protocols to communicate, which makes it easier for different system to communicate to and fro with other systems. Regardless of the number of processes or systems involved, you can easily integrate as many systems and processes you want to.


Benefits of using Middleware

• Reusability
• Encapsulation
• Distribution
• Partitioning
• Scalability
• Enhanced performance
• Improved reliability
• Manageability
• Increased consistency and flexibility
• Support for multiple clients
• Independent development
• Rapid development
• Composition
• Configurable
• Security

The Rise of Modern Enterprise Solutions on Cloud

As years passed, IT systems and processes evolved. No more enterprise solutions were based on servers. The age of Cloud arrived. This ensured that everything from applications to data centers were available on the internet on a pay-for-use basis.


SaaS or Software as a Service – a cloud based application – has become a commonplace amongst businesses. In fact, it came to be known as Modern Enterprise Solution. And given that it’s based on the cloud, the data is not stored on the servers of the companies but on cloud, maintained by third party companies such as Amazon Data Base servers. Employees can easily access data/softwares via the internet when using Saas-based software.

Today Saas-based software are used for different automated processes like Inventory Management, Payroll, HR management, CRM Management, Emails, Ecommerce, Salesforce Automation, and so on. Each and every process and systems in the company are being converted into SaaS.

That said, SaaS based software were not free from limitations. The same integration problems faced both by Package Software Solutions and Enterprise Application Integration were also faced by SaaS based software.

So, once again the need for Middleware was felt. This is where SyncX comes into picture as it offers Middleware solutions.

The Birth of SyncX – An Amazing Middleware Service Provider

SyncX, an OpenXcell company – is the rising star in the Middleware domain.


The company is well-equipped to integrate all software applications, be it cloud apps, web apps, mobile apps, in addition to data, and devices, both on-premises and in the cloud with APIs.

SyncX Solutions:

SaaS Integrations

SyncX develops custom integration(the way you want) between different SaaS applications used by your organization to move and use data seamlessly.

API Endpoints

SyncX builds, composes and maintains APIs for software. Helps access different systems across the company premises without the hassle of creating own APIs.

Data warehousing

SyncX help organizations in aggregating customer data from different software into a single data warehouse for research and analysis.

Top clientele of SyncX include:

  • Smytten
  • Byjus
  • BigPoppa Smokers
  • Free Letics
  • Adi
  • Ophertyciocci

Conclusion: The answer to all your integration problems lies with SyncX – a company dedicated to offering serverless integration solutions. With 200+ customers served, the company promises of cost-effective integration process backed by great customer support.

You can check out the SyncX Webinar here.

You can download the SyncX slideshare here.

Jini Maxin

Well folks, Appy Times are here. Though I am no appoholic, I am in an industry that breathe apps. So, despite myself, I keep waking up to smokin’ hot cuppa of app stories every day. So, do you like what I prattle here? Duh! Of course, you do. So just go ahead and scribble a line or 2 here in the comment box below, or share them on social media. Why? Because it will load me with just enough confidence to prattle a li'l (lot) more :)