Top 8 Video Analytics Tools That Can Help Your Business Grow

Video Analytics Tools

There is constant growth in online video consumption has led to the expansion of various online video analytics tools. According to a survey, the video analytics market is expected to grow from the valuation of USD 3.2 billion in 2018 to USD 8.55 billion in 2023. 

The business that wishes to create and optimize their online video offerings need help from powerful video analytics companies in India to cover everything from reach to video engagement to monetization. These companies use popular video analysis tools that can allow businesses to monitor in real-time. These tools pull data from videos. This data can then trigger actions, send a trademark abuse alert, start recording, etc.

In this article, let’s look at the top 8 video analytics tools that can help your business grow.

Top 8 Video Analytics Tools

1. Vidyard

Vidyard is a tool that provides customers with analytics. It is well-known for being one of the high-rated youtube social media analytics tools that can help turn the viewers into customers.

This platform also helps the sales and marketing teams get the most out of the video content with the data and tools needed to create, distribute, and measure the video’s impact.

Features of Vidyard 

  • Video Creation
  • Video Personalization
  • Live Streaming
  • Video Hosting

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Benefits of Vidyard

  • Influence buying decisions
  • Grow revenue
  • Rank higher in search
  • Get more backlinks
  • Increase traffic

2. TubeBuddy

TubeBuddy is a youtube analytics tool. TubeBuddy has a browser extension that is certificated by YouTube. This means that it works according to YouTube guidelines. 

After installing TubeBuddy, it adds a dashboard screen to the youtube page that shows the live streaming video’s analytics. This can be very useful while posting videos. It helps to set the title, taglines, description, keywords, etc. necessary for improving the search engine visibility of the video.

Features of TubeBuddy

  • Tag Explorer
  • A/B Testing
  • Brand Alerts
  • Competitor Scorecard 
  • Description of Promotion

Benefits of TubeBuddy

  • Quick Optimization
  • Increased Productivity
  • Useful Data
  • Availability of Bulk Tools

3. Tubular

Tubular is one of the popular social video analytics tools which helps you monetize your business. This YouTube video analytics solution provides a tool to study engagement. 

YouTube marketers can use Tubular to judge the impact and reach of their video content.

Benefits of Tubular

  • Measure performance efficiently
  • Create at the speed of the audience
  • Empower sales 

4. Vidooly

Vidooly, an online video analytics tool helps its users to check YouTube video analytics online to understand the performance of your channel and its videos. 

This online video analytics tool is used by video publishers, media companies, and advertisers can succeed in digital video across all platforms.

Features of Vidooly

  • Competitor Tracking
  • Video Tag Suggestions
  • Comment Moderation
  • Collaborate with Influencers
  • Annotation Optimization

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Benefits of Vidooly

  • Easily Understandable Competitor Scoreboard
  • Social Media Performance Analysis
  • Detailed Metadata Analysis

5. Vidalytics

Vidalytics is an end-to-end video platform for marketers. This tool provides everything you need to host, stream, and analyze the videos. 

Vidalytics is an ideal tool for online course creators, funnel builders, conversion rate optimizers, direct response marketers, and eCommerce store owners. 

This tool can help you solve problems like conversion tracking, segmentation video data, and compare view.

Features of Vidalytics

  • Mobile Screen Support
  • Video Streaming 
  • Video Analytics
  • Inside Video Search
  • Video Data Segmentation
  • Multimedia Support
  • Customization
  • Video Hosting

Benefits of Vidalytics

  • Fully Optimize Online Videos
  • Performance visualization
  • A perfect Solution for Online Marketers

6. ViralStat

ViralStat is one of the best YouTube video analytics tools. It allows you to track your competitors’ video campaigns to find new video trends and profiles to follow. 

ViralStat is a tool that helps users in tracking, comparing, and analyzing any social media video or profile on Facebook, Instagram, and YouTube.

Features of ViralStat

  • Competitor Analysis
  • Analytics Reports
  • Customizable Reports
  • Campaign Analytics
  • Competitor Monitoring
  • Post Scheduling
  • Engagement Tracking
  • Lead Attribution

7. VidIQ

VidIQ is a tool that holds a YouTube analytics extension for Chrome. It provides on-the-spot analytics video data, which shows real-time video content analytics and YouTube analytics. This can help you research the best topics and manage your channel on YouTube. 

VidIQ is a handy tool to track your video performance on YouTube.

Features of VidIQ

  • Beat the Competition
  • Compare View Velocity

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8. Media Studio

Media Studio has an analytics dashboard that makes it easy to measure performance on Twitter. It measures the performance from comprehensive metrics for videos and tweets to earn from monetized videos.

It is a platform that helps its users to manage, measure, and monetize their videos on twitter. 

The new feature of Media Studio tool, Producer, allows the publishers to launch professionally-produced live broadcasts on Twitter.

Features of Media Studio

  • Producer
  • Library
  • Monetization
  • Analytics

Conclusion

The above-listed video analytics tools work similarly to each other, but each of them provides unique insights to the users. One can choose any of the above tools according to their need to get the success they want for their business. If you want to automatically analyze images and videos on your mobile and web apps using the latest technologies like AI & ML, you can contact OpenXcell a well-known Image and Video Analytics Solutions provider.

Nidhi Thakker
WRITTEN BY Nidhi Thakker

Nidhi Thakker is a technical writer at OpenXcell. Being a techie herself, she enjoys writing about AI/ML, Blockchain, Cryptocurrency, Mobile Apps Development, and various other technologies. Nidhi chooses written words to express her interest in the upcoming trends.

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