With power to disrupt, Contentstack.io can be the next gen CMS


Content Publishing is tricky and needs an overhaul. However, not many realize this fact yet. We all have our CMS backends and publishing content that is accessed across devices requiring cross-device compatibility. Current day CMS are banked too much on publishing content and does not include other factors to be the part of a regular CMS.

As a matter of fact, content publishing is not limited to writers alone. There is a content manager who needs a hawk-eye for this while a developer(s) executes that technically. In fact, for a large organization, more than a single manager, several developers and many content creators could be working at the same time.

The current CMS’ do the needful efficiently i.e publish content.  However, their mobile strategy is not really holistic. For that to happen they have to go beyond publishing and do a lot more. In addition to it, a CMS is not likely to have its own cloud storage, marketing/analytic tools, and other features, making a CMS only a publishing tool with messed up code in the backend.


Customized WordPress themes frequently have CSS issues across devices. Many times, deployment is followed by troubleshooting and most importantly, the output does not match what it actually intended to. All this can only be overcome when developers have more control over customization while keeping the simplicity and non-technical attributes of the platform intact.

If you ask for our opinion, we see Contenstack.io to be filling in that void. The platform does not have a sizable market share yet but if it really pushes hard, it has all the potential to rule.

Why use Contentstack.io?

Contentstack provides everything under the same roof
Contentstack provides everything under the same roof

As contentstack puts it- the platform allows a team to isolate code from the content. In other words, developers have full control over the code and can use it create optimal experience irrespective of any device the content is accessed on.

From the development point of view, Contentstack is a lot like Docker. It separates every component into their respective microservice. An individual developer can work on any microservice or container and deploy it at his/her ease. When all microservices are consolidated, the system runs as it is intended to.

In other words, you can set differing IaaS configurations to manage multiple platforms. Thus then, any user accessing your content irrespective of mobile, tablet or PC or any peripheral IOT device, will get an optimal experience.

Contentstack's mobile first approach gives uniform experience across devices
Contentstack’s mobile first approach gives uniform experience across devices

Neither you have to put up with overlapping icons on mobile of a WordPress theme, nor you gotta give up the flexibility of Drupal.

Due to a model comprising of shared microservices with independent development capability, Contentstack provides powerful staging capabilities for developers. They can test outputs in any resolution or device without affecting the schedule of the content creation team.

In large organizations, where content is accessed by internal teams, target customers, vendors and many others; a number of databases, servers, and a multitude of support hardware are at work at the same time. Multiple engineering teams may be employed to look after these and coordinate troubleshooting while minimizing downtime by max.

In other words, there is not much of downtime with Contentstack. As containerised microservices isolates the CMS from the site, the content manager need not worry about changing or modifying their content schedule. While Drupal does give multi-user, multi-channel content updating features; it cannot compete with something such as contentstack.

Apart from challenges with cross-device compatibility and reducing downtime, CMS’ also lack direct integration with analytics and CRM tools. Also, there is hardly any feature to automate the server configuration in the event of traffic spikes.

Contentstack saves you here by giving important integrations such as GA, Marketo, and various others while automating the servers to respond to traffic spikes too. Thus, Contentstack gives everything under the same roof, making it easy to manage your content.

Last but not the least, app reusability in WordPress and Drupal is not something that is discussed or highlighted.Contentstack capitalizes on this by allowing developers to package components such as resource libraries, blogs, databases etc. and reuse them as microservices.

Code Containers as employed in docker. Contentstack also allows developers to work on individual microservices
Code Containers as employed in docker. Contentstack also allows developers to work on individual microservices which is pretty similar to this one

For internet businesses the first customer touch point is going to be the website or an app. And a CMS is that one thing managing it all. However, managing large scale CMS’ have always been complex. In addition to it, demand for a perfect mobile experience has also gotten strong lately. To accomplish this, we can definitely use a CMS that is more robust, organized and provides additional tools for marketing and analytics in a single package.

Contentstack.io is a brilliant effort to gravitate the CMS market in that direction. As far as our experience is concerned, we give it a thumbs up and might as well anticipate same from the market.

Arup Dey

I am passionate about Games, Content Marketing, NLE apps, and Videos. In my free time, I Read, Eat, and Code. I see life around me as interconnected subsets of small events. Helps me learn a lot! - OpenXcell