All posts in Analytics

How To Chart Out A Blockbuster Advertising Strategy With Game Apps

Hey folks! Here’s some great news… OpenXcell – your next-door app development and app marketing company – has finally… finally managed to cherry-pick the right advertising platform for your apps….

How to use sales funnels for your app

The idea of sales funnels is nothing new. They exist within every business model. However, in the digital age, sales funnels have become a fundamental visual matrix to understand consumer…

Your Valuable App Traffic needs Cohort Analysis

You might have missed this update from Google Analytics(GA). This happened when GA renamed ‘Unique Visitors’ to ‘Users’ last year. The terminology ‘Users’ has suddenly gained a lot of importance…