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Thrive With Freemium: A Popular Way of Monetization

There are several revenue models available to monetize your app. Freemium is one of them. It is one of the most popular ways but it is not for everyone. Let’s…

10-years-not out- 5 New Profit-Building App Platforms For App Developers

Is the App Industry Down and Out? Not by a Long Shot

  The app Industry is dying. Mind you, this is no sweeping generalization. The fact has been testified by a Tech Crunch article that clearly states that app gold rush…

App Analytic Terms and Actionable Metrics

App based businesses and SaaS products are plenty and come with their respective business challenges. And among these, figuring out actionable metrics is an important one. While many might be…

What happened to the Indian delivery startups?

I don’t know if you have been following the Indian mobile app startup scenario recently or not but nonetheless, it is worth your attention. Especially the failure of delivery app…

Why do you need incentivized installs for Android?

Android rules over 80 percent of the smartphone market share. That means out of 2 billion users, 1.6 billion are using an android phone right now. I am not trying…

Why employ Incentivized ads to market your game app?

What is the best part about making a game application? I think it is frequent and recurring usage of the game. Yes, if your game is addictive enough, you might…

5 Common Misconceptions About Conversion Rate Optimization (Guest Post)

Practically every industry is inundated with all kinds of myths and misunderstandings. Admittedly, it applies to the field of conversion rate optimization. In fact, some of the ideas have managed…

User Acquisition tips for apps similar to Instacart, Runkeeper, and Slack (Part-4)

This is the fourth part of the blog series. I hope you have been following the series and have gone through the first, second and the third post already. In…

User Acquisition tips for apps similar to POCKET, DWOLLA, & BUMBLE/TINDER (Part-3)

I hope you have followed part one and two of the series and gained valuable insights to acquire users for apps across different categories. In this post, I have picked…

User Acquisition tips for apps similar to SPRING, PARENTHOOD & MINK (Part-2)

In my previous post, I have given user acquisition tips for apps similar to Uber, Zomato and Practo. In this post, I have taken up an m-commerce app, a specific…

User Acquisition tips for apps similar to ZOMATO, UBER, AND PRACTO (Part-1)

User Acquisition is the first step towards building an app-based business model. I have already written on ‘how to analyze your app users’ with the help of cohort charts and…