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12 Crucial Questions Answered On Beacons’ Growing Influence On The Retail Industry

You know what?  BEACONS ARE GROWING BIG, BIGGER,  AND BIGGEST BY THE DAY. Its power is such. Its penetration is such.    Nope. Don’t go by its looks. Good things…

5 Plus Mobile Health App Trends Hospitals In The U.S. Can’t Afford To Ignore

My father… not a military man, but follows a military regime.  (Wow, so cool, you might say. Nope. Not at all.  We had a real tough time growing up. But,…

WhatsApp’s Super-Amazing Growth Trajectory: Statshots, Marketing Opportunities And More

(A quick note: Today we begin the ‘Outlier’ series — an endeavor to track down those apps that  truly are outliers in all aspects. Just name it, be it in…

This. This is Why Fashion Houses Are Falling For Snapchat Stories: Left, Right, and Center

The video messaging application Snapchat has become the ‘Messaging App of the Millennials.’ And, that’s making the high-flying fashion houses go for it — left, right and center. Nothing else. Millennials?…

They Took Kim’s Biggest Asset And Made Sure It Was A Whopping Success. (Nope: Not THAT Kim Asset.)

Hell no.  This has nothing to do with her hot b***y. All right. If anything, we are talking about her social media followers here. Of course! We find that odd…

How To Milk Video Ads For A Better Gaming Experience

There’s no coming around the fact that video ads are worth a million words. So, no matter what, you need to mightly marshal all of your mind resources, not to…

Firework Brand Marketing #1: Calvin Klein’s Steamy Campaign With Tinder

Forget it! When you are a brand like Calvin Klein, there’s no way you can be all Mother Theresa about it. When you are a brand like Tinder, there’s no…

App Texts That Tug At The Heart Strings Of The Users Straight away

Want business orders in busloads? Then better get this straight: Never let your guard down in terms of app texts. Never ever clear a subpar text thinking ‘there‘s no time…

Simple Productivity Apps That Make Your Employees Feel Powerful

To-do list apps? “Er… absolutely loony.”  Pitch presentation apps? “Um…um… something that belittles your brain power.” Team collaboration apps?  “Stop it, lady! What are phones meant for then?” OK! OK!…

5 Reasons businesses are investing in Beacons

Contextual Marketing has a lot of potential but majority of businesses have been starving to implement and gain leverage of this technology due to technological and financial barriers. It is…

Developing A Gaming App For Apple Watch? Read this

The lunch hours are on and my colleague is, literally, wolfing down her food. Goodness gracious! Take it easy lady! Why rush through the lunch so much? There’s still time…