As 2014 draws to a close and we prepare for the new year, it’s a good idea for organizations to start considering what they can expect in terms of business opportunities and emerging techniques to better engage with their customers. The staff at OpenXcell is committed to staying abreast of the latest website design and industry trends so we can help our customers better meet all their strategic objectives.
Website Design Trends
Excellent design is crucial for attracting customers and clients and retaining them. Designers continue to explore new ways of building websites and presenting information to customers to increase engagement and get them coming back for more.
Keep in mind that a good e-commerce website serves not just to showcase goods and services that you have on offer. It also functions as the front door to your marketing, sales and customer service department.
If it’s been a while since your organization reviewed your website or if you are a new company that wants to make a big splash in the world of e-commerce, you will want to partner with a talented design and development team, such as the creative staff at OpenXcell.
Apple, Google and Microsoft have been embracing the use of flat design and are using it to great effect, noted a recent report at the Designers HubSpot page. Flat design is easier for people to understand and is more pleasant to see. What’s more, flat design makes it much easier for developers to quickly build websites that are responsive (looking the same way on desktops, laptops, tablets and smartphones.)
Expect to see more use of tiled navigation, since the images make it clear what the person is about to click on and they are easier to navigate than lists. To delight users with some enjoyable surprises, designers will employ more micro UX effects and transitions, including hover effects, animations and simple rotating color changes to keep things interesting. Hover effects in particular help keep the design clean and only present information to visitors when they want to see it.
What is in store for industry in 2015? We have identified some interesting trends that will change the online sales landscape for the better.
Access to more powerful processors and the ability to use as much server space as you want through cloud computing services will enable companies to use big data to analyze customer details to improve marketing and sales efforts.
One Channel for Retailing
Omni-channel retailing is set to take off, with firms starting to build more brick-and-mortar establishments to complement their online efforts. Customers want to actually see and touch the goods they are about to purchase.
Mobile Sales Expected to Increase
We use our mobile devices to carry out so many tasks. Since they are always with us and we are busier than ever, mobile sales will continue to rise. Make sure your e-commerce website employs responsive design to better serve mobile customers.
Brands Will Make their Premieres via the Internet
Startup companies no longer have to establish a physical presence to take off. We will see more brands beginning life online and then developing brick-and-mortar establishments as their user base increases.
Social Media will Drive More Purchases
With more people than ever connecting through social media, such as Facebook, Google+ and Twitter, these channels will push e-commerce sales. If you’re not actively using social media to promote your company, you need to start now.
Changes from the User Perspective
In order to capitalize on these emerging e-commerce trends, it’s important to keep in mind how these changes will play out from the user perspective.
Improved Algorithms to Speed Up Search
People are busier now than ever and impatient for results. Computer scientists will need to create better algorithms to speed up search.
Mobile Wallets will get more Action
Consumers will be making $90 billion in mobile payments by 2017 in the United States alone, according to research from Forrester.
When you make an online purchase, you can increasingly expect to get same-day shipping. Amazon is leading the charge in this area of customer service to great effect.
Asia-Pacific is Expected to Overtake the World in E-Commerce
The exploding growth in mobile and online users in emerging markets is leading to changes in global e-commerce, with Asia-Pacific poised to take the lead. China is expected to capture more than 60 percent of the e-commerce dollars spent in this region by the close of 2014 and this percentage will approach almost 75 percent by 2017, according to the latest statistics from eMarketer.
The United States is currently the leader in e-commerce spending, but China should surpass the U.S. in 2016, according to eMarketer. Coupled with increased spending in Indonesia and India, the Asia-Pacific region will push online sales along with Argentina, Brazil, Canada, Italy, Mexico and Russia.
Savvy companies will adjust their targets and marketing approaches accordingly if they want to gain a strong foothold in these emerging areas of the world.
The web development experts at OpenXcell specialize in building customized eCommerce websites for organizations that seek to get the best return on their investment. For details on how our team can help you build a better website that will engage, inform or entertain your target demographics, please contact OpenXcell today.