Mobile App Store Optimization

We use proven and innovative tactics to optimize your iPhone and Android apps for App Store search algorithms to boost organic downloads.


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A majority of downloads come directly from the users who discover your app from organic search within the app store. In other words, you app should secure a high ranking in the store to get discovered and downloaded. For that to happen app store optimization is very crucial. OpenXcell as an app marketing agency has a very clear and focused strategy of app store optimization for your app (Focused on iPhone App Marketing and Android App Marketing).

Below are the steps we follow for app store optimization:

  • Improve your App Name
  • Keyword creation and optimization:
    • Brainstorming about various keywords people can actually use to search for your app.
    • Help you with keyword research and optimization.
    • Analysis of keywords your competitors are using.
  • App localization
    • Localization of Keywords
    • Localization of App Name
    • Localization of Screenshots
    • Localization of Description
    • Localization of Language strings within the App
  • Design an eye-catching and appealing app icon
  • Unique description
    • A good and effective app description by professional Content Writers
    • Specific app description with reference to specific app category
    • Creation of Unique Selling Proposition of your app to explain why your app is better than your competitors.
  • Video creation
    • Video trailers to increase downloads and conversions for apps
    • Videos tutorials to showcase your app – highlighting the top features of your app
    • Video submissions on You Tube and other top video sites
  • Screenshot creation & optimization
    • Creative and unique screenshots for your app
    • Screen shot explanation and additional graphics
  • Design and develop an effective app landing page
  • App reviews and ratings
    • App submission to various app review websites
    • Guaranteed coverage at app review websites
    • App promotion via mobile app bloggers community
    • You tube video for app reviews

Drop in an inquiry at or dial +1-(888)-777-4629. Our Business Development team will get back to you.

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