High performing mobile apps are those that exceed their performance goal by a considerable margin and have outperformed their competitors significantly. Several app developers are considering customer-centric mobile app UX design as the top factor to complement data and technical excellence in order to gather a quantifiable uplift.
Basically, mobile app UX defines how an app feels, how its usability, functionality and many intuitive features should be to provide a relevant user experience. Mobile App UX design refers to the design of positive experiences. Most of the leading apps on iOS and Android systems are fairly designed with UI/UX. For instance, YouTube, Tinder, Airbnb, Facebook Paper, Rise, Nike’s Making are some of the apps that follow some extraordinary designs.
According to a survey, more than 7 out of 10 of the people say that display of app’s content must be perfect and precise on all the devices. Almost 39% of people stop engaging with a website if the images do not load or take too long. The statistics make it coherent that an effective UX design in the mobile app development is a must for engaging the customers and for considering a transactional response. The key business objective to develop major mobile apps with customer-centric UX designs are to generate traffic, revenues, reputation, and brand building. In order to achieve the commercial goals, UX design requires detailed qualitative feedback to stimulate the emotional response from the customers.
Details About Mobile App UX Designs
Fundamentally, UX designs try to fulfill the user’s needs. It aims to provide positive experiences that keep users loyal to the brand or product. A survey by Statista says that there are approximately 52% of users who believe that a bad mobile experience made them less likely to engage with a company.
For best results and desirable user response from the app, one must apply UX practices from the very beginning. It is important to involve team members such as the marketing manager, website designer, content strategist, graphic designer, and UX designer to generate the best UX designs.
Every business owner has a commitment to customers, therefore to keep things fresh and functioning, the creation and analysis of UX are a must in every 6 months. There are some do’s and don’ts that every app designing team must keep in mind while designing an iOS or Android mobile app for any business. Let’s have a look at some of the do’s and Don’ts that can draw customer’s attention on your site.
Do’s And Don’ts Of Using UX Designs In A Mobile App
# Do’s Of Mobile UX Designs
1. Research Before Designing
When a new project begins, it is always a better idea to do some research and note down the ideas before actually proceeding with the designing part of the UX. The UX designers must take out some time before initiating a new project and practice some mobile app design mock-ups. These mockup designs do not need to be perfect, but they should deliver the idea of what the app’s end design will look like.
The main aim behind such research process is to shortlist those mobile app designs that can help the designers in creating a user experience that syncs with the targeted audience of the mobile app. To attract a proper audience, here’s what is a must:
- Search the customers’ base
- Look for user personas which include customers’ background, need, and goal
- Examine competitive analysis, user stories, progress, and mapping
- Prototyping tests for market activity and feature validity
2. Prioritize Features
There is a common belief among product designers that features are the key to increase app sales. Therefore, they add as many features as possible into one mobile app. This causes confusion for first-time users. The successful apps like Whatsapp mostly have a focused limited set of features which are in demand. Therefore, it is vital to prioritize what is important. Some practical recommendations along these lines include:
- Try emphasis on the core objectives of the mobile app
- The functionalities must be the features that are most important for the app’s proper functioning with a much simpler UX.
- Preparing a hierarchy of user needs
- One must start investing in design elements that can change with users’ demographics.
3. Provide Backup To Customer’s Feedback
The feedback is an essential part of the mobile app design and development. In order to know what your customers think of your mobile app, feedback is necessary. But what is more important is supporting each review of your app users. There will be a lack of surety about the mobile app success in the market, without the backup of app’s feedback.
Nowadays each and every successful app takes the feedback of the customers very seriously and provides proper backup to it by keeping user-centric strategy in mind.
4. Clear And Concise Navigation
The term app navigation means how the user is able to navigate his way throughout the app. The navigation of a mobile app must be user-friendly. The app must provide the necessary instructions and directions for navigation. The features of the app must be well designed. Some of the practical recommendations for clear navigation include:
- The information must be in such a way that it requires a minimum number of steps to reach the destination.
- Enlighten the users with the navigation
- Make the user familiar with their current location
- Flexibility is key
# Don’ts Of Mobile UX Designs
1. Don’t Forget Your Target Audience
Majority of the app developers, designers, and even mobile app development companies want to reach the maximum number of people with the app or service. This is the segment where the app designing and development companies tend to lose their hold over their targeted audience. Therefore, to save the app and the blunder, one must spend time in the validation of the app designs according to the target audience.
2. Don’t Use Jargon
When it comes to Jargons, unnecessary use of it can lead to the user not understanding what the app is trying to convey. The user must be comfortable with the language and the words used on the screen. The app must have only standard words that do not increase the cognitive load for the user. The mobile apps UX/UI that are free from jargon look more appealing to the app users.
3. Don’t Limit The Interaction
Majority of the mobile app designers believe that one should avoid using any personalized gestures as a primary way of interacting with the app. This limits the user interaction with the app but sometimes these gestures can be the supporting mechanism for the mobile app. It is best to avoid too many gestures and stick to the standard ones, as standardization is the key to a good UX of the app. The mobile user needs to see standard symbols and controls for the common actions to be able to recognize them easily. Some practical recommendations for this include:
- One must use standard gestures for shortcuts.
- No use of standard gestures to perform non-standard actions. For instance, one must only use a particular type of standard symbol say phonebook symbol for the contact book and not for anything else.
4. Don’t Make The Customers Wait For The Content
When the user is going through your app, a clear screen or slow loading of the content can influence them and it can appear like the app is solidified. To stay away from this, the mobile app must give the client a feeling that the app is responsive and quick. One must use temporary placeholders to create a feeling of fast loading.
A great UX design makes an app easy and pleasant to use and, as a result, it increases customer satisfaction. It is important UX designers of any mobile app development company to be aware of all mobile app UX design guidelines.
According to a survey by Statista, at the end of the third quarter of 2018, out of millions of app in the Google Play Store, there were around 2.1 million of apps with best mobile app UX design and the count of Apple’s app was almost 2 million. As there are countless apps available in the market, to have a completely successful app totally depends on the overall mobile app UX design for both Android and iOS platforms. For this, to stick with the best practices of UX designing mentioned above is important.