Mobile apps have become perhaps the most direct way of reaching an audience, whether for advertising methods, game developers, social tool creators or thought leaders.

56% of people on the planet own a smartphone, and of those, 50% use their smartphone as their primary Internet connection. Mobile coupon use is expected to rise to 53.2 million people by the end of 2014. 80% of mobile use time is spent within apps, and most people check their smartphone no fewer than 34 times per day.

Those statistics prove that not only is mobile technology now an inextricable part of our daily lives but that consumers continue to increase their reliance on mobile technology and the apps that run on smartphones and tablets. However, app developers have a problem – the variety of ecosystems in the mobile world.

Do you develop an app for Android? What about iOS?What about Windows? Do you develop a separate app for each, or should you use cross-platform mobile application development tools?