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Mobile apps have become ubiquitous. They’re the most frequently accessed features of smartphones and form the core functionality of tablets. They’re used by consumers, by business decision makers, and by employees. They provide immense functionality, communications abilities, better productivity and a lot more. Business owners decide to create mobile apps for a number of reasons. You might be interested in creating an app for in-house use by your sales team, or by your development team. Maybe you want a custom app so that remote employees can work better. On the other hand, you might be creating a branded app to release into the wild – something that offers fun or functionality to your audience, and that will help cement your brand in their minds. Whatever the ultimate goal of your app is, the first step is to get it built. You have two choices here. You can build your app in-house, or you can outsource the process. Which is right for your needs? Both methods have benefits and drawbacks, and neither is “the best way to go” for all businesses. Answering the question of whether to build the app in-house or take the outsource route isn’t one that can be answered simply. There are numerous considerations to be made along the way. This guide will help you understand what each path offers and why it might matter to your business.