COVID-19 UPDATE - All our teams are safely working from home. Get 24/7 Support. Contact Us.
September 9, 2020

Top 8 Video Analytics Tools That Can Help Your Business Grow

There is constant growth in online video consumption has led to the expansion of various online video analytics tools. According to a survey, the video analytics market is expected to grow from the valuation of USD 3.2 billion in 2018 to USD 8.55 billion in 2023.  The business that wishes to create and optimize their […]

January 3, 2017

App Analytic Terms and Actionable Metrics

App based businesses and SaaS products are plenty and come with their respective business challenges. And among these, figuring out actionable metrics is an important one. While many might be relying on their analytic dashboards to ascertain the numbers, nevertheless, it is always useful to understand the math behind the entire exercise to derive custom or […]

November 17, 2016

10 Top Mobile Marketing Tools For Marketers (Guest Post)

Mobile marketing is a huge undertaking, and it’s only getting bigger. Every technological development introduces a new step to the marketing process — and usually, adds a new tool to your marketing stack.  To cut through the confusion, we’ve assembled a list of tools that will make your life as a mobile marketer easier. From […]

July 18, 2016

Introduction to Mobile App Analytics and 18 Best Mobile Analytics tools

Analytics is all about collecting data and churning it into useful information which further gives useful insights into better business performance. How Analytics helps business to better performance? In today’s world where companies are finding a competitive edge to sustain their position or to grow a level up, analytics has played a vital role in […]

June 21, 2016

8 Internet Trends You Shouldn’t Overlook This Year

Mary Meeker has put out her deck of slides containing predictions of Internet trends for 2016. Her predictions are eagerly awaited by tech industry, digital marketers and businesses related with internet. She has a keen insight on the digital world.  What is she talking about this year? Let’s find out. #1 Global internet penetration growth […]

June 20, 2016

How Much Does An App Like WhatsApp Cost?

With mobile messaging apps surpassing the traffic of social media, you can easily predict that mobile chat apps are the future of mobile and WhatsApp is leading the charts with 1000 Million daily active users all around the world! It has captured 34% market share of chat app market.  The app allows user to make […]

June 17, 2016

Analysis of Famous Apps : Telegram

Telegram is a cloud-based mobile and desktop messaging app with a focus on security and speed. It is built by Durov brothers who built Russia’s largest social network VKontakte – also known as VK. It is a very popular social messaging app which allows user to do real time chat with text, image, audio, location, […]

June 6, 2016

Timely Push Notifications See Greater Success on Weekdays

Awhile back, we released a data science report on push notification send versus open rates. We found that across the world, apps sent push notifications at certain times, but users actually opened them at others. After analyzing over 671,587,169 push notifications, we found that 63 percent of apps sent push at the wrong time. This […]

March 17, 2016

5 Tools That Can Help You With Load-Testing

Load testing is a type of non-functional software testing which is conducted to understand the behaviour of any application under a specific expected load. Both normal and peak conditions are simulated for the test. Load tests help in finding out the maximum operating capacity of an application. The primary goal of load testing is to […]

February 24, 2016

Life After Parse: Top 7 Parse Alternatives

Facebook is shutting down Parse. Parse is a popular MBaaS (Mobile Backend as a Service) used by several app developers. Facebook had acquired this cloud based service in 2013. Facebook now has decided to close it down by 28th January 2017.  Users who used the backend services of Parse to host their apps have a […]