Controlcast
AdTech
Controlcast, a platform for Digital screen advertising!
Promote your business on digital out-of-home (OOH) screens
THE CHALLENGE
Key development challenges for Controlcast
Challenges faced during the development of Controlcast
Mobile Advertising Complexity
Mobile ads required details like business location and contact options for users
Creating a Local Mapping System
Developing a unified map for all ad locations without manual data entry was challenging
GPS and Location Tracking
Accurate GPS integration and tracking were crucial for successful ad targeting
The solution
Revolutionizing DOOH with seamless adcasting
Controlcast revolutionizes digital outdoor advertising, offering advertisers the ability to cast ads on multiple screens with ease. With features like real-time reports and AI-driven tracking, advertisers can target audiences more effectively. The platform is built with a focus on user-friendly design, GPS integration, and advanced analytics to ensure smooth ad management and customer engagement.
Features
Turn any screen into a display
Any compatible screen can become ad inventory, no special hardware required.
Smart campaign planner
Advertisers plan campaigns by selecting locations, media, and budget in one flow.
Real-time reporting & analysis
Campaign performance is visible as it happens, not after a delayed report.
Manage advertising revenue efficiently
Screen owners can track and manage ad revenue directly from the platform.
Integrations & tech stack
The platform is built on a modern React + TypeScript frontend, a Lovable Cloud backend with Postgres and RLS, and edge functions for secure, advisory-locked operations.
Frontend
Swift
Backend
Java, PHP, MySQL, AWS
Turns any screen into ad inventory, automatically
Mapped Without the Manual Work
Every ad location is plotted on a unified map automatically, instead of requiring manual data entry for each new screen.
Location-Aware Targeting
GPS integration ties ad delivery to precise physical locations, so campaigns reach the right screens, not just the right region.
Revenue You Can See in Real Time
Real-time reporting shows advertising revenue as it's earned, not after a delayed reconciliation.