Freeletics
Fitness Ops
Freeletics - Personalized Fitness App Development
An App that is powered by one of the world's most enthusiastic and loyal communities
THE CHALLENGE
Challenges in scaling a personalized fitness app
Challenges faced during the development of personalized fitness app development
No Central Management System
Lacked expertise to build a system for centralized operations and order management
Resources Lacking for Automation
Needed advanced technology and skilled resources to automate data connections between Shopify stores and 3PL platform
No Flexibility and Scalability
Scaling development and reducing time-to-market were challenging due to the team’s limited capacity
The solution
AI-powered automation for fitness success
OpenXcell built a centralized system to manage multi-store inventory and orders, integrating Shopify and 3PL platforms. The app offers real-time tracking, automated order fulfillment, and flexible scaling to meet business demands. Tailored resources ensured the app’s success, providing users with seamless coaching, smart shipping, and easy returns.
Features
Real-Time Order Tracking
Order status updates in real time across every connected store.
Centralized Stock Management
Multi-store inventory is managed from one centralized system.
Custom Invoices for Taxation
Generates invoices customized for tax requirements automatically.
Shopify & 3PL Integrations
Connects Shopify storefronts directly with 3PL fulfillment partners.
Workflow Automation
Automates order fulfillment steps that previously required manual handoffs.
Integrations & tech stack
The platform is built on a modern React + TypeScript frontend, a Lovable Cloud backend with Postgres and RLS, and edge functions for secure, advisory-locked operations.
Backend
JAVA, Node Js, MySQL, AWS
Integrations
Shopify, 3PL
Retail operations built for Europe's top fitness app
One System, Many Storefronts
Multi-store inventory and orders run through a single centralized system instead of separate per-store spreadsheets.
Shopify and 3PL, Actually Connected
Integrating Shopify with 3PL fulfillment automated order processing that used to require manual handoffs.
Built to Flex With Demand
Flexible scaling meant the operations backend could grow with Freeletics' user base without a re-architecture.