April 13, 2018

It’s On You Retailers to Get Out of Your Performative Struggle

Successful retailing is definitely based on retailers’ performative struggle. For retailers, performativity is about winning customers. Striving to get hold of that one tactic to win new customers and simultaneously striving to retain the existing ones are big struggles these days if your strategies are not well planned. Competition is high with Omni-channel commerce. So, will […]

August 29, 2017

Thrive With Freemium: A Popular Way of Monetization

There are several revenue models available to monetize your app. Freemium is one of them. It is one of the most popular ways but it is not for everyone. Let’s look at Freemium closely and try to find out what makes it tick. The words “Free” and “Premium” combine to make “Freemium”. In Freemium revenue […]

August 21, 2017

Fire Up with App Promo Video Before your App Goes Public

Carrots or sticks, to get your app featured on the top mobile app store and to grab the attention of the visitors are a big deal today. Deadlines are there everywhere – whether it is a job, business or promotion. Unless you can express a strong message of your presence, no one can find you […]

August 10, 2017

6 Lessons For Entrepreneurs Who Are Busy Nurturing Their Start-Ups

We never have all the answers in life. When entrepreneurs start off on their entrepreneurial journeys, even they don’t have all the answers. Every journey is unique. They learn their lessons in real time. The best that they can do is to learn from the experiences of others. They can then apply the learnings and […]

July 18, 2017

Want Your SaaS Users To Onboard Easily? Try These 8 Rewarding Tips.

Build a better mousetrap and the world will be at your door, they said. Not if it is built in a jungle. Not if you don’t tell people that you have a better mousetrap and definitely not if your users are using your carefully built ‘better’ mousetrap incorrectly. If they are not satisfied they will […]

July 10, 2017

App Localization Is Now Easier: Google Offers App Translation Service

KFC, or the Kentucky Fried Chicken – the American fast food restaurant chain specializing in fried Chicken can now be found globally in every big and small city. Its expansion was based on the premise that if a much loved product from US of A is taken to another country, it could get the same […]

June 23, 2017

5 Things You Must Know To Keep Up With Google Play

Google Play store keeps evolving to cater to Android users in the best way possible at all times. Android powers 2 billion devices around the world. Such a huge install base means a big number of users buying into Android media stores embedding into App ecosystem. That is a huge market. For app publishers and […]

June 19, 2017

10 Internet Trends Of 2017 You Must Know About

Mary Meeker’s Internet Trends 2017 report is here – straight from Silicon Valley. Internet Guru Mary Meeker is an investor and a partner at Kleiner Perkins Caulfield & Byers. Her well-researched and analysed slide decks are much awaited by the industry to understand the trends of the year.  Her slides provide relevant data which helps […]

June 5, 2017

Go For App Subscription Business Model To Make The Life Of Your Apps Happy & Long

Users like an app. The app is free. They download it. After some time, say a few hours, a few days, a few weeks later they are bored with it. They uninstall the app. End of engagement. Familiar story?  Way of our life actually, repeated many times over in a month or months. Markets are […]

May 29, 2017

10 Things That Held Our Attention At Google I/O 2017

Google recently concluded Google I/O 2017 – its annual developer conference. It was held at Shoreline Amphitheatre near its headquarters in Mountain View. Google showed off its AI efficiency and all the other marvels it had worked on through the year. Let’s now focus on the main takeaways from the conference.   #1 Android O […]