Successful retailing is definitely based on retailers’ performative struggle. For retailers, performativity is about winning customers. Striving to get hold of that one tactic to win new customers and simultaneously striving to retain the existing ones are big struggles these days if your strategies are not well planned. Competition is high with Omni-channel commerce. So, will […]

We never have all the answers in life. When entrepreneurs start off on their entrepreneurial journeys, even they don’t have all the answers. Every journey is unique. They learn their lessons in real time. The best that they can do is to learn from the experiences of others. They can then apply the learnings and […]

Users like an app. The app is free. They download it. After some time, say a few hours, a few days, a few weeks later they are bored with it. They uninstall the app. End of engagement. Familiar story?  Way of our life actually, repeated many times over in a month or months. Markets are […]

Any framework that is used to structure, plan and control the process of developing a system is its development methodology. Several such frameworks have evolved over the years. Each one has its own strengths and weaknesses. There are several of them available for developers. Scrum, Waterfall, Lean, Agile methodologies are some of them. For their […]

Retail business is throwing new possibilities to both customers and retailers. “Progress is impossible without change and those who cannot change their minds cannot change anything,” said George Bernard Shaw. Change is there in every industry and the same holds well with Retail industry too. Now, let us see how the retail sector has evolved over […]

It’s 2017. And, everyone may have started planning new strategies to scale his business and upsurge the growth bar. Hold on! Hold on! Scaling business considers everything amidst you and your company. Customers, company professionals, focus area, services you provide, competitors, approach you use to run your business, everything. You have definitely heard a few […]

Whether you are a startup entrepreneur, corporate entrepreneur, government agency, healthcare provider, an educational institute, or even a small initiative within a large organization, how do you go about developing a sustainable business? How do you organize new product development for the current situation? With current situation, I mean, this era where we are not […]