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10 Basic UI Guidelines by Apple



You are darn sure that your app User Interface (UI) is as perfect as it can be. And you are darn sure that users will be downloading it, not in dozens (that’s so below you), but in tens and thousands. Good. Super Good.

But, don’t you think, you have taken your thoughts too far as an app maker. Because, before we talk about downloads and all, my simple question to you is: “Are your apps based on Apple App Store’s UI design fundamentals?

Ah! You haven’t bothered to look at them! Great! Then does all this optimism hold any meaning?

Forget about downloading, Apple can stop you dead in your tracks if you haven’t taken enough pains to comply with their basic UI design guidelines.

In fact, it’s crucial for both the app developer and the Apple App Store reviewers be on the same page, specifically for UI basics, if you really want to improve your chances of getting your app through the Apple App Store doors.

So, if you haven’t bothered to go through the Apple UI guidelines, the store reviewers won’t bother to look at your apps. Plain and Simple.

In fact, Apple can turn prickly about UI designs. Of the total app rejections, 4% of apps are rejected because their UI’s don’t match with their design guidelines. The UI is the core of Apple Apps Store apps.

Well, if you don’t have a clue about the UI design guidelines… read on.

Here goes those 10 UI Design Basics Apple App Developers Shouldn’t Ignore.

1] Fitting Layout Formats

Ensure a layout that fits the screen of any iOS device. Users should access the basic content without any zooming or scrolling on any of the iOS devices, be it iPhone, iPad or iPod.


2] Interactive Touch Features

Ensure to install touch features such as tap, pinch, and drag in your app. It not only helps people establish a personal connection with their devices, but they also get a kick out of manipulating the onscreen objects. And the feature should work the same way in all the apps they are using.


3] Hit Target Measurements

Ensure that all your hit targets, such as controls and content, set up on your app, measure at least 44X44. This helps the users easily interact with it.


4] Text Font Size for legibility

Ensure to keep the text size at 11 points; you are free to use any typography of your choice, however. This makes the text easier to read from any distance.


5] Contrast in font and background

Ensure to have legible text on your apps, and also ample contrast between the font color and the background.


6] Text Spacing for legibility

Ensure best line height and letter spacing for text legibility.


7] High Resolution Images

Ensure to embed only high-resolution (@2x) versions of all image assets. Otherwise, the images will get blurred on the retina display.


8] Photos and Graphics Ratio

Ensure that photos and graphics are being displayed in the original aspect ratio and never scale them above 100%. The image will appear skewed or too large, otherwise. Let users zoom in and out as per their liking.


9] Organization of content and Controls

Ensure to place content and controls side by side, which makes it easier to manage and modify.


10] Alignment of text, images and buttons

Text, images, and buttons should be aligned in such a way that the flow of the content is not disturbed.


Bottom line:

App making is a gamble. Because, you are never sure whether your app will ever make it to its desired destination: in this case its the Apple App Store. But, by adhering to the above mentioned guidelines, you at least will have improved your chances of making it to the app store.

If you are pursuing any serious app development plans for your organization,  OpenXcell will be happy to help. We have the experience and wherewithal to make your app a super success.

Ref: As per the guidelines of Apple Inc.


Meenakshi Krishnan

Meenakshi Krishnan is a Content Consultant at OpenXcell, a pioneering Mobile App Development Company in India and USA. A techie at heart, Meenakshi is passionate about the start-up ecosystem, entrepreneurship, latest tech innovations, and all that makes this digital world. When she is not writing, she loves to read, cook and paint. Prior to this, she was working for a technology marketing company based in Norwalk as a content contributor. You can reach Meenakshi at LinkedIn and Twitter

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