High performing mobile apps are those that exceed their performance goal by a considerable margin and have outperformed their competitors significantly. Several mobile app developers are considering customer-centric mobile app UX design as the top factor to complement data and technical excellence in order to gather a quantifiable uplift. Basically, Mobile App UX defines how […]

Mastering Mobile UX Design is an ongoing thing. You can never be done with it. What works today, won’t work tomorrow. So the best approach is to keep moving ahead by setting up a new gold standard in mobile UX design, through continuous A/B tests and iterations, time and time again. One good rule of […]

In this age of IOT, you look for opportunities that can help you scale up your business. And you need a great big idea to leverage the potential. You want to leverage the technology available to you. Your business can do much better with a few apps, you think. And then you start thinking about […]

In 2017, customer experience stands as the top priority for everyone. Gartner predicts that by 2020, more than 40% of all data analytics will relate to customer experience. Experience is the new marketing. Focusing on customers makes the company resilient. The need is to quickly get off the mark and bring customers into the loop. […]

Apple deserves the credit for building the new age Smartphone. A glossy rectangular device that redefined, what path breaking design can achieve with reference to the user experience. While Apple had satisfactory user experience with their existing skeuomorphic design; with progression, the company shifted to the flat design concept that many believed would open up […]

Your company needs engaged employees who care about its future and will work hard to ensure its success. A Gallup study conducted over a 15-year period revealed that about than one-third of employees in the U.S. has not engaged in their work. The same report showed that only a similar number of American workers has […]

App Prototyping? What is the first thought that comes to your mind? Rough sketch, shaping client’s requirement, designing app flow, I guess many… I have come across many mobile app designers that mix prototyping and wireframe and think to have a similar meaning. But to your notice, prototyping and wireframing are two different approaches to […]

Remember the reviews and the feedback that followed the launch of Samsung Galaxy S7 and Samsung Galaxy S7 Edge? The phones have a very good finish and a glassy back. Too good, users said. They were slippery. The Samsung Galaxy S7 Edge users soon had cracked front and back too. The phones were slipping off […]

Today’s average mobile app user is picky, distracted, and ready to shift focus to whatever “shiny” object happens to grab their attention next. This modern-day dilemma is taking place because millions of mobile apps, products, and marketers are all battling for users’ attention around the clock. And, with so many options available to satisfy mobile […]