August 29, 2017

Thrive With Freemium: A Popular Way of Monetization

There are several revenue models available to monetize your app. Freemium is one of them. It is one of the most popular ways but it is not for everyone. Let’s look at Freemium closely and try to find out what makes it tick. The words “Free” and “Premium” combine to make “Freemium”. In Freemium revenue […]

May 11, 2017

Is the App Industry Down and Out? Not by a Long Shot

The app Industry is dying. Mind you, this is no sweeping generalization. The fact has been testified by a Tech Crunch article that clearly states that app gold rush is over. And that many app categories are now growing at the expense of others. Regardless of the growing concern that app industry is dying, the […]

January 3, 2017

App Analytic Terms and Actionable Metrics

App based businesses and SaaS products are plenty and come with their respective business challenges. And among these, figuring out actionable metrics is an important one. While many might be relying on their analytic dashboards to ascertain the numbers, nevertheless, it is always useful to understand the math behind the entire exercise to derive custom or […]

September 20, 2016

What happened to the Indian delivery startups?

I don’t know if you have been following the Indian mobile app startup scenario recently or not but nonetheless, it is worth your attention. Especially the failure of delivery app businesses. A lot of money has been poured into delivery app startups and almost all of them have failed to provide anything of substantial value […]

September 12, 2016

Why do you need incentivized installs for Android?

Android rules over 80 percent of the smartphone market share. That means out of 2 billion users, 1.6 billion are using an android phone right now. I am not trying to upset or stir passion in Fanboys by taking a side, But as a marketer, I understand that the massiveness of android user base can […]

June 25, 2016

Why employ Incentivized ads to market your game app?

What is the best part about making a game application? I think it is frequent and recurring usage of the game. Yes, if your game is addictive enough, you might have your users opening it many times a day. Apps of other categories do not attract the frequency of usage a game app can attain. […]

January 9, 2016

5 Common Misconceptions About Conversion Rate Optimization (Guest Post)

Practically every industry is inundated with all kinds of myths and misunderstandings. Admittedly, it applies to the field of conversion rate optimization. In fact, some of the ideas have managed to establish themselves so firmly in this area that marketers, without any kind of afterthoughts, are applying them full-on, despite the fact it’s hindering their […]

September 10, 2015

Your Valuable App Traffic needs Cohort Analysis

You might have missed this update from Google Analytics(GA). This happened when GA renamed ‘Unique Visitors’ to ‘Users’ last year. The terminology ‘Users’ has suddenly gained a lot of importance in the recent times. And the reason GA made it prominent is due to the fact that a lot of internet traffic is now being […]

August 13, 2014

Key Metrics: Your Guide to Optimizing your App

Image Courtesy – Heatmap As app development continues unabated, many app publishers are outsourcing their app to app development companies worldwide. In doing so, they are pretty much absolving themselves of the entire app development lifecycle. Everything from development to testing, graphic design and UI is in the hands and the responsibility of such companies. […]

July 4, 2014

Visual Mobile Analytics – The Key to App Optimization

As with almost everything in life, you can always do better. You can do weight training to make yourself stronger, go on a custom diet to lose those unwanted pounds. Though, with each you need to do some ground work. You need to monitor yourself, meet with a fitness pro or a dietician to create […]