August 29, 2017

Thrive With Freemium: A Popular Way of Monetization

There are several revenue models available to monetize your app. Freemium is one of them. It is one of the most popular ways but it is not for everyone. Let’s look at Freemium closely and try to find out what makes it tick. The words “Free” and “Premium” combine to make “Freemium”. In Freemium revenue […]

May 11, 2017

Is the App Industry Down and Out? Not by a Long Shot

The app Industry is dying. Mind you, this is no sweeping generalization. The fact has been testified by a Tech Crunch article that clearly states that app gold rush is over. And that many app categories are now growing at the expense of others. Regardless of the growing concern that app industry is dying, the […]

January 3, 2017

App Analytic Terms and Actionable Metrics

App based businesses and SaaS products are plenty and come with their respective business challenges. And among these, figuring out actionable metrics is an important one. While many might be relying on their analytic dashboards to ascertain the numbers, nevertheless, it is always useful to understand the math behind the entire exercise to derive custom or […]

September 20, 2016

What happened to the Indian delivery startups?

I don’t know if you have been following the Indian mobile app startup scenario recently or not but nonetheless, it is worth your attention. Especially the failure of delivery app businesses. A lot of money has been poured into delivery app startups and almost all of them have failed to provide anything of substantial value […]

September 12, 2016

Why do you need incentivized installs for Android?

Android rules over 80 percent of the smartphone market share. That means out of 2 billion users, 1.6 billion are using an android phone right now. I am not trying to upset or stir passion in Fanboys by taking a side, But as a marketer, I understand that the massiveness of android user base can […]

June 25, 2016

Why employ Incentivized ads to market your game app?

What is the best part about making a game application? I think it is frequent and recurring usage of the game. Yes, if your game is addictive enough, you might have your users opening it many times a day. Apps of other categories do not attract the frequency of usage a game app can attain. […]

January 9, 2016

5 Common Misconceptions About Conversion Rate Optimization (Guest Post)

Practically every industry is inundated with all kinds of myths and misunderstandings. Admittedly, it applies to the field of conversion rate optimization. In fact, some of the ideas have managed to establish themselves so firmly in this area that marketers, without any kind of afterthoughts, are applying them full-on, despite the fact it’s hindering their […]

November 23, 2015

User Acquisition tips for apps similar to Instacart, Runkeeper, and Slack (Part-4)

This is the fourth part of the blog series. I hope you have been following the series and have gone through the first, second and the third post already. In this part, I picked up a delivery app, a health and fitness app and productivity/enterprise app. It is necessary to understand app discovery before you […]

November 2, 2015

User Acquisition tips for apps similar to POCKET, DWOLLA, & BUMBLE/TINDER (Part-3)

I hope you have followed part one and two of the series and gained valuable insights to acquire users for apps across different categories. In this post, I have picked a dating app, a bookmarking/content saving app and a payment app. With this, we have covered a total of 9 types of app till now. […]

October 12, 2015

User Acquisition tips for apps similar to SPRING, PARENTHOOD & MINK (Part-2)

In my previous post, I have given user acquisition tips for apps similar to Uber, Zomato and Practo. In this post, I have taken up an m-commerce app, a specific activity based social app and a lifestyle app to talk about and suggest ways to acquire users  for similar apps. You must be already familiar […]