In the last few years, the demand and popularity of headless CMS is booming. Along with that, the expectations of customers for having a personalized experience are also increasing. A research report from Segment (Twilio) says that 77% of people expect to have a personalized experience. Whereas, according to KIBO’s report, personalized commerce improves ROI by 300% or more. This is all because there are numerous advantages of headless CMS.
So in this article, we will explore what is headless CMS, why use headless CMS, and the benefits of Headless CMS.
Let us start with understanding the definition of Headless CMS.
What is Headless CMS?
A headless Content Management System is a backend-only CMS. The head of the system that is the presentation layer, is separate from the body (Content repository or Database). Thus, the body is chopped off, and the CMS is then called Headless CMS.
In headless CMS, both systems (presentation layer and database layer) work separately. The content is created and edited in the backend. Then, with the help of flexible APIs, the content can be delivered to any channel or device.
Headless CMS is a vast concept, and you can explore it from our complete guide to headless CMS for 2021.
Why Headless CMS?
You may be wondering why are people going headless. Compared to traditional CMS, Headless CMS architecture is more suitable to fulfill modern-day business demands. Besides, some additional headless CMS benefits attract them.
Traditional CMS used to be a standard and only option. But now, the world has reasons to choose a Headless CMS.
A few of the significant reasons to choose Headless CMS are:
- To deliver a personalized user experience
- Operate on a multichannel distribution
- Deliver content to a larger audience
- Scale your business
Apart from these reasons, there are many advantages of headless CMS. Let’s deep dive into each of them.
Advantages of Headless CMS
There are several Advantages of headless CMS compared to traditional CMS. Here are the top 7 benefits or reasons why you should consider headless CMS over traditional CMS.
1. Omnichannel Architecture
Marketers need to create awe-inspiring content across all the customer touchpoints. In traditional CMS, users have to manage each channel separately as it has a monolithic architecture. Whereas, Headless CMS provides the capabilities to deliver engaging content with consistency at all touch points.
Thus, the omnichannel architecture of headless CMS helps sell to multiple platforms, devices, and channels.
2. Higher Flexibility
Headless CMS offers the freedom to build your frontend with whatever language, framework, or tool you want. As Headless CMS is API-driven, it lets you choose what fits your business.
It also gives a free hand to developers to work without any development constraints. Also, a single piece of content can be reused with multiple presentations, which helps in the faster completion of projects. And the integration of third-party tools and other technologies is easy, which makes it more flexible.
The technical requirements are less in headless CMS. As a result, business teams can create new functionalities at a faster rate. They can create new series of products and pages without depending much on developers for templates. Instead of that, users can directly access CMS and start building mini-sites or pages when required. Thus it reduces the overall costs for development.
In headless CMS, users do not need large teams with specialized resources for CMS. However, some technical resources are required but not as much as compared to traditional CMS.
4. Future Proof
As the presentation and data layers are separated, one can structure the content and make it adaptable to future requirements. You do not need to go through heavy technical changes at the time of rebranding the channels.
Apart from that, it is easily compatible with any framework or technology. So in case, there is any need to make changes in development, our headless CMS would be able to adapt to those changes. Thus, it is totally future-proof and can be considered as one of headless CMS’s top advantages.
5. Enhanced Security
As the presentation layer is not connected to the database, users do not have to worry about the security issues of one layer affecting the other. Besides that, the security is high as CMS is only used internally within the organization. Whereas due to the separation of both layers, the area of attack is quite negligible. Thus security is another advantage of headless CMS over any other CMS.
6. Easily Scalable
The frontend and backend layers are kept separate from each other. Due to this reason, if there is any issue or maintenance requirement, the website does not face downtime or any performance issues.
Headless CMS offers the advantage of managing content from a single point and changing developer tools and frameworks at any time. The hosting options and deployment environment in Headless CMS are infinite. Thus headless CMS benefits in scaling quickly and fulfilling the changing requirements.
7. Focus on Business
Last but not least, the advantage of Headless CMS in our list is that it lets you focus on your business. Traditional CMS can divert your concentration in managing content and websites and let you focus less on growing your business. In contrast, headless CMS benefits you in managing your time and resources to utilize them in growing your business.
With headless, you can deliver a better customer experience at multiple touchpoints with less resource and time.
There are several other advantages of headless CMS, such as ease and simplicity of use, faster deployment, multichannel selling, speed optimization, and much more. These advantages can be fully leveraged if you choose the right headless CMS.
The important facet is to consider how you want to manage your content as it can impact your overall business. So, marketers, it’s time to scale and move beyond traditional CMS.
If you are considering headless CMS, do Contact Us. We are here to help you out with Headless CMS and related services.
Further readings on Headless CMS
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