Web design trends, stats and much more that you must know in 2022

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web design trends


Website designs that we see today have completely transformed the user experience. Designers now create sites that are interactive and playfully appealing, keeping users in mind. As the user likings have been changing, designers are taking clues as to what kind of layout and design elements, typography, or grids fascinate users more. Advanced animation techniques and interactions, visual effects, and muted colors have become a part of web designing in 2022.

Here are some of the website design statistics that will help you understand the need for a great website design. 

  • About 50% of internet users have an opinion that website design is a crucial factor in creating a brand image. 

People deduce a lot of brand inference and image through the design of a website. It is an important factor in creating an opinion about the brand. Thus, it is essential to create a web design that can clearly showcase the brand image you want to portray.

  • 40% of website users are attracted to colors while visiting websites.

Choosing the right color for branding your website should be a well-thought-out decision. It can have a great impact on users because color psychology plays a vital role in building your website with a brand.

  • Low conversion rate is the reason people redesign websites

Websites are built for conversions and if the website is not converting, there is definitely a problem with the design. In fact,  85% of the redesign projects are an outcome of low conversion rates.

  • Out of 10, 7 small business websites don’t have a call to action

CTAs are important to get the conversions on your site. If there is no call to action, your website won’t convert as much as you would like. Hence, CTAs mustn’t be overlooked when designing a website.

  • Websites with mobile-friendly designs are most likely appreciated by 60% of the internet users

People prefer using mobile for web search and they have great expectations as to how perfectly websites must function on mobile devices.

  • If the website is mobile-friendly, about 3/4th of the users are likely to return to a website

Mobile-friendliness is extremely necessary for websites that are used specifically for marketing and sales purposes.

  • Maximum mobile users expect a loading time of 3 seconds or less

Mobile users expect very little loading time as they mostly operate using mobile devices. Most users expect this time to be less than 2-3 seconds.

  • Almost 90% of the online shoppers believe that image quality is important when it comes to making online purchases

When people shop online, the first thing they notice on the site is the image. It is the most important aspect when making purchases online.

  • Users technically spend 6 seconds looking at the logo and navigation bar

Logo design and navigation bar are two factors that are critically viewed by the users. In a study conducted by the Missouri University of Science and Technology, users spent around 6 seconds on average to view the navigation bar. Therefore, it is necessary to create the site’s logo and navigation bar highly attractive.

Top Web Design Trends of 2022 You Should Know About

Knowing what users like is extremely important to delivering the best designs and here are some trends that we have anticipated to make a drastic impact this year.

1. Web-based scavenger hunts

Website structures can daisy chain pages and protect the site pages with passwords. They can prove to be the best puzzle and scavenger hunts. There are a variety of ways that can reveal clues and answers. Infact, designers can use their skills to create exciting puzzles. A scavenger hunt can be used for a product launch or to share a piece of information that is hidden.

Web-based scavenger hunts

2. One-page websites

One-page websites have been interestingly the most navigable ones. It has been observed that one-page websites work well when their subject matter is like a portfolio or presentation of a single idea. These sites give a feeling of reading a poster and all the information you give is in one place without searching multiple pages.

One-page websites

3. Art motifs

Art motifs work well with the geometric designs that have been trending for a couple of years now. This year the art motifs take inspiration from curving lines and repetitive graphic shapes of illustration and architecture. These elements can be included in beautiful logos, spacer, motifs, and borders.

Art motifs

4. Oversized typography

Typography is a unique design trend that is getting popular this year. Minimalistic designs are in vogue which include words and fonts that work as graphic elements at a particular size. The text overlays the image, making the viewer see the right amount of contrast without being overwhelming.

Oversized typography

5. Interactive fonts

Interactive fonts are the way of making text move and making it interactive with the hover state change. No-code platforms can be used to create more extravagant effects. However, it is essential to keep in mind that the characters are legible because at times moving effects on characters can distract the user.

Interactive fonts

6. Responsible motion design

Responsible motion design has started becoming a practice. Since it is easier to go overboard with motion web design, it can lead to motion sickness. Therefore, while designing, parallax effects or mouse-triggered scrolling must be restricted. It is advisable to use motion in a rather subtle way.

Responsible motion design

7. Collage illustration

Collage illustration can give an edge to the site, and make it more eclectic and creative. Graphic designers get more ease in selecting from a bunch of graphic elements to build the background layout. Collage-styled websites usually contain the navigation and information in the scene itself.

Collage illustration

8. Abstract illustration

Abstract illustrations have a sense of human touch to the designs and offer organic texture to the layout. As the trends are changing, website owners are searching for abstract designs that feel natural and offer more sophistication. Incorporating watercolor, ink effects, or textured paper can give that natural feel to the design. Varying line weight can also bring softness to the website’s look and feel.

Abstract illustration

9. Grain gradients

Adding grains to the gradient gives a more modern and futuristic feel to the design elements. It gives texture and mimics photography or print mediums. A big monochrome grained layout provides a silk-screened poster and the grain and gradients that incorporate these designs can be used as a full background or across the entire page.

Grain gradients

10. Linework

Linework is a trend that designers can easily use to delineate paragraphs, product galleries, and headers, or create a dynamic grid for the web pages. With this type of layout, line weight is going to create an impact on the final webpage. Line weight in such designs is going to have a big impact on the final effect. The muted color palette and strikethrough mouseover feature provide an overall casual effect.


11. Split-screen websites

Split-screen layout is an interesting way to break up a design. This kind of layout offers natural content separation and visual interest. It is also an interesting way to highlight sections and can be incorporated with a lot of movements.

Split-screen websites

What is the future of web design?

Web design has been defined through the upcoming trends and changes in digital experiences. As the user interface and user experience will play a prominent role in user engagement, web design is deemed to have a bright future. Let’s have a look at how web designing will change in the near future.

  • Developer tools have changed the course

Developer tools have eliminated the need for coding to a major extent. These tools provide edit rights to change HTML, CSS or debug JavaScript in real-time thus helping designers to be more productive and produce quality work.

  • Data analytics has made the designers aware

Designers have always been working on the aesthetics of the websites without ever getting into the user interaction. However, with data-driven development, users can check their preferences and can help analyze user actions and habits. Chatbots and voice recognition systems have gained immense popularity with web designers.

  • Web animations have introduced interactivity

A static website is usually boring and as the trends are changing, user interaction with the website has become an essential part of web designing. Incorporating animated elements in the web design can draw user attention and can become more appealing. Therefore, animations are going to be significantly used in future web design.

  • AR and VR

Augmented and Virtual Reality is changing the design and online marketing space. Web designers can leverage these technologies to create interactive content which increases engagement rate and conversions. Virtual reality helps customers to explore products and make purchasing decisions.

  • Pageless websites

Pageless websites don’t mean your website won’t have pages. These are usually single-page websites that have endless scroll and have a very limited navigation menu like about us, contact page, etc.

  • Voice interface and search

Smartphone user engages with voice technology and in the future, if designers add voice interfaces to the websites, it can take user experience and interactions to new heights.

  • Dynamic storytelling

Storytelling can be an excellent way to display content to users based on their preferences. This approach makes your potential buyers engage with your website and help achieve sales targets.

Why is web design important for Business?

A convincing design that gives a chic look to the website is touted to be the most appealing to the customers. They make quick judgements when the site is neat and products or services are distinctly displayed. Moreover, it helps in improving your rank on Google and helps in getting leads and sales. Apart from that, a good website design increases your credibility and makes you more approachable.

What are the main elements of web design?

A good website design is a challenging task to accomplish. It requires different expertise and is not a single-step procedure. The key aspects of designing a website usually include user experience and usability. As Steve Jobs had rightly said – ‘Design is not how it looks or feels like. Design is how it works.’ Therefore, it is essential to follow these web design principles to make it engaging, friendly, and usable.

Responsive Design

responsive design is a design that fits to all the device screens like computers, laptops, or smartphones irrespective of the aspect ratio (i.e. height and width). It is essential to design a website that can be accessed via iPhone, Samsung, OnePlus, etc. To make the design responsive you need to make sure that the images are optimized, several prototypes are created and buttons are clickable.

Consistency and theme

Keeping the colors that appeal to the users most and maintaining that color scheme throughout the website is a challenging but very important task. Ensure that the color palette you have chosen is liked by others as well. Some colors might work well and some may not, therefore, it is important to maintain consistency. Also, make sure you don’t use bright colors and keep the pattern minimalistic.

Easy and simple navigation

Navigation of a website has to be very simple. You must ensure that the navigation must have a simple menu and should be easy to scroll through. Try mitigating the drop-down and avoid multiple click options. Follow real-world conventions or use the user’s language for naming options.

Comfortable User Interface

A user interface serves as a bridge between the user and the system. If the UI is perfect then the user will spend more time on it. It is a designer’s job to make UI look clear and fresh. A designer must ensure that the interface looks simple, utilizes page layout effectively, and avoids infinite information scrolling.

Content meets user goals

Content never meets the users’ demands if the site is not easy to search or focuses on the user’s task. The user feels frustrated when the content doesn’t meet the user’s expectations.


Website performance must be smooth. It will create a wrong impact and the website testing tools can help test the speed of the website. Compress your files, optimize images and reduce HTTP requests to increase the performance of your website. There are many tools that tell you the exact problem area, the page, or the section where there is an issue.

Mitigate 404/500 errors

Try developing and designing the website complete with all the pages, functionality, and features. The website must not have broken images, links, or incomplete functionalities. If there are any such pages that have broken links, create a well-designed 404 error page. They must be able to navigate back to the other site pages.

How much does web design cost?

Web designing comes with a set of definitive costs that are imperative to maintaining your website. Here are some of them:

  1. Site domain and hosting
  2. Additional features cost
  3. Ecommerce setup cost
  4. Website maintenance
  5. Site content
  6. Website responsiveness

Domain and hosting cost

Domain cost is the price you pay for the website name and hosting cost is the charges you pay for the storage. The cost you pay for the domain depends on the domain availability, domain registrar, extensions (.org, .net, .com), and many other things. The hosting cost relies on the type of hosting, storage space or a number of monthly visits, etc.

Cost: $3 to $13 – shared hosting
$80 – $506 – dedicated hosting

Additional feature cost

Businesses that offer products and services need to incorporate the live feature. This user-friendly feature gives a quick way to contact the respective websites’ customer executives, ask queries and make purchases. Therefore, it is rather an investment than an overhead cost.

Cost: $750 – $4000 &
$1000- $12500

Ecommerce feature setup

Your customers must have a hassle-free purchasing experience and to have all those features, you need to incur costs. One of the most essential e-commerce integration is UPI and to receive money from your customers, you must set up a payment gateway.

Cost: $20,000 – $30,000

Website maintenance

Website maintenance is essential and in fact non-negotiable to ensure your website is running perfectly. In order to do so, you must optimize your website for SEO, meta descriptions, or taglines. Your site must be updated with the latest WordPress, plugins, themes, etc in order to grow your business. Therefore, it is necessary to keep that cost in mind as well and act accordingly.

Site content

Content makes a huge impact on your site’s popularity. The kind of words that are highlighted on your site or the images or illustrations used on each web page describes your business and helps the audience to understand the brand value. Using words that are persuasive brings business to your website and offers credibility as well as trust.

Cost: Web page 500-700 words – ($22 – $27)
Blog post 900-1000 words – ($32 – $40)

Website responsiveness

Responsiveness of a website delivers clarity to users who operate from different devices. These days people have multiple gadgets to access websites hence it is necessary that the website looks good regardless of the device it is being operated through. Creating a responsive website needs professional help which may cost additional charges.

Cost: $2000 – $75000

All of these costs are mandatory to create and maintain a great website and hence, must be taken into consideration when designing a website. Overall, the cost of a website depends on the functionality it holds but it tentatively starts from $200 with a $50 maintenance fee. Web design pricing estimate can also shoot to $6000 with a $1000 maintenance cost.

Key takeaways

  • Web design is imperative for a great online business therefore staying constantly updated on the emerging design trends is a crucial factor as a designer.
  • Micro animation is one of the popular trends that could be implemented to highlight important sections of the pages.
  • Storytelling is also 2022’s biggest trend that makes the website interactive and engaging.
  • Typography can be smartly used to improve the homepage and website specifically.
  • Videos embedded on the websites help explain the processes or operations of the organization clearly and concisely.
  • Staying minimalistic with the web design helps customers to focus on relevant information on the website.

FAQs about Web Design Trends

  1. What other Web Design Trends are popular in 2022?

Some of the web design trends that are touted to be popular in 2022 include:

  • Frosted glass effect
  • Interactive 3D content
  • Organic shapes
  • Bold colors
  • Chatbot
  • Thumb friendly navigation

2. What makes a great website in 2022?

There are certain qualities that a good website must have in 2022 are:

  • Fresh content
  • Clear call to action
  • Optimized for mobile and other devices
  • SEO optimized
  • Easy to use
  • Well designed functionality

3. What makes a bad website design?

Bad website design is easier to create if certain things go wrong in the design. Here are a few factors that can lead to the creation of a bad website:

  • Dense content
  • Unclear message for the user
  • No white space
  • Non-responsive site
  • Poor navigation structure
  • Lack of contrast
  • Poor linking
  • Wrong CTA settings
  • Poor typography
  • Random color palette
  • Unclear images

4. What are the most popular websites in the world?

A great website is known by the number of users that visit the website on a regular basis and the popularity it has attained according to its usability and accessibility. Here are the top 10 most popular websites in the world.

  • Google
  • Youtube
  • Facebook
  • Wikipedia
  • Amazon
  • Instagram
  • Yahoo
  • Twitter
  • Yandex
  • Reddit
  • Naver

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Meenakshi Kalyani

Meenakshi is a writer at OpenXcell. Her writing is a reflection of the deep knowledge that she has of the silicon world. Corroborated by intriguing facts and innovative ideas, her articles present every aspect of constant technological evolution. When she is not penning, you will find her painting, traveling, or introspecting her emotions to craft a piece on @sutured_emotions.


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