20 AI Tools For eCommerce That Business Owners Must Know 

Summary – 

AI tools for eCommerce are the new buzzword among business owners because of their advanced capabilities to streamline complex processes, improve conversion rates, and give businesses the competitive edge they seek. However, the constant question is which AI eCommerce tool to integrate, and in this blog, we aim to resolve that. Learn about different AI tools and their key features. Select the best fit from these 20 AI tools for eCommerce.

Did you know eCommerce is more than four decades old? It may come as a surprise, but the first commercial online service was launched in 1969. In the 1970s and 1980s, advancements such as the transaction processing computer and the first online marketplace became the foundation of the current eCommerce system. 

The entry of big players like Amazon and eBay, along with the introduction of the Internet era, gave the industry the boost it needed in the 1990s. Since then, it has witnessed various trends, upgrades, and transformations. The most recent one is artificial intelligence-powered tools and relevant technologies. 

eCommerce AI tools have revolutionized multiple aspects of the industry with their intelligent capabilities and functionalities. However, the market is flooded with AI eCommerce tools to choose from, which complicates the decision-making process. 

To simplify the AI tool selection, we have curated and organized some of the best AI tools for eCommerce in different categories. So, let’s begin: 

eCommerce AI Tools To Improve Customer Experience 

Drift 

The primary purpose resolved by Drift is to improve customer interaction. It enables real-time, personalized conversations to enhance their purchasing experience. Its capability to qualify leads and automate the conversion process through personalized strategies makes it one of the top AI eCommerce tools. 

Key Features 

• Multi-lingual support
• Easy integration 
• Automated, personalized strategies

Lyro

It is a versatile solution that uses NLP and allows retailers the flexibility to provide 24/7 customer support throughout their website. What makes it one of the best AI tools for eCommerce is its ability to handle a wide range of frequently asked customer queries efficiently. 

Key Features 

• Easy-to-understand setup 
• Continual improvements through interactions 
• Round-the-clock support 

Nosto

Using AI, big data, and business intelligence, Nosto helps eCommerce businesses analyze customer behavior and preferences. This improves the customer experience through custom notifications, product suggestions, and tailored marketing campaigns based on their purchasing patterns. It uses API for quicker and easier setup. 

Key Features

• Quick to set up 
• Comes with pre-built templates
• Tailored marketing campaigns

eCommerce AI Tools For Targeted Sales & Marketing Campaigns 

Synthesia

Synthesia tops the list of most innovative AI tools for eCommerce businesses because of its smart video-making capabilities. It offers advanced technology, such as text-to-video generation, which reduces video production time. Synthesia creates interactive demos and marketing videos that improve customer engagement. 

Key Features 

• Interactive demos and tutorial 
• 60+ pre-designed templates
• Text-to-video development 

Buffer AI Assistant

Buffer AI optimizes social media marketing through social media platform management and post-scheduling. It allows businesses to schedule their posts across multiple social media platforms with their specific details through one medium, making it a game changer amongst the other AI tools for eCommerce. 

Key Features 

• Helps with ideation 
• Allows auto content repurposing 
• Streamlines the marketing process

Salesforce Einstein

Salesforce Einstein is a set of AI technologies that optimize Salesforce CRM applications. It helps automate day-to-day tasks, personalize customer experience, and provide valuable data for businesses to make data-driven decisions. It also improves customer service with predictive search, custom product recommendations, and marketing automation.

Key Features 

• Converts raw data into insightful information 
• Generates personalized product descriptions
• Users benefit from a complete CRM system and AI

OptiMonk AI

OptiMonk AI segregates the user based on their journey on the eCommerce website. The criteria can be anything from time spent to product viewing and their journey to patterns based on the business’s point of focus. This information helps them create an impactful campaign and increase conversions. 

Key Features 

• Improves conversion rates
• Optimizes landing pages 
• Segregates visitors for better reach

AI eCommerce Tools To Optimize Business Operations  

ClickUp

ClickUp is a smart tool that streamlines workflow through automation and management functions. It offers an extensive range of project-specific templates for faster development. Additionally, ClickUp has robust management tools for varied use cases. ClickUp also has an AI writing assistant that helps with content strategizing and creation. 

Key Features

• A wide range of tools & templates available 
• Custom dashboard 
• Real-time progress monitoring

Competera 

This AI tool helps you gain a competitive edge by providing valuable insights from your competitors. Using AI tools for eCommerce, it collects data like competitor pricing, marketing plans, product details, customer remarks, etc. The raw data is organized into an in-depth report for a better understanding. 

Key Features

• Detailed competitors analysis
• Real-time alerts and updates 
• Automated quality and security assurance  

Kount

eCommerce websites need top-notch security to protect their customers’ sensitive information. Kount provides that security. It utilizes AI and ML algorithms to provide real-time fraud alerts. Kount provides complete security by thoroughly inspecting multiple transaction points, such as device identification, location, past activities, etc. 

Key Features 

• Extensive data training
• Thorough transparency  
• Multi-level security assurance 

To know more about how AI is transforming eCommerce – AI in eCommerce

AI eCommerce Tools To Improve Digital Presence 

ChatGPT 

The AI model that revolutionized the AI development market for everyone, ChatGPT is a game changer eCommerce AI tool for business owners. It generates top-quality, human-like content that is SEO-friendly. With the right prompt, it can adeptly generate a variety of content with preferred tonality and intent. 

Key Features 

• Free model with plenty of functionality
• Multiple GPT models to choose from
• Great for generating SEO-friendly content 

JasperAI

Jasper AI helps eCommerce businesses write engaging copy for advertisements and websites. This includes writing product descriptions, articles, social media ad copies, and more, all in the brand’s voice. It allows custom parameters and multiple tonalities for different platforms. 

Key Features 

• Extensive customization options available 
• Content creation and repurposing 
• NLP capabilities 

Copysmith.AI

Copysmith.ai is one of the top AI eCommerce tools for generating SEO-friendly product descriptions. It optimizes the content to boost the brand’s online presence. Additionally, a clear product description provides a better understanding of the product’s functionality. 

Key Features

• SEO optimized content 
• Clear product description 
• Improved search ranking

Surfer AI 

Surfer AI also helps marketers improve their eCommerce website’s search ranking by improving the existing content. However, what sets it apart from other tools is that it compares and evaluates the content against multiple competitors’ websites to generate high organic traffic. 

Key Features 

• Real-time content editor
• Multi-language support
• Human-like content generation 

eCommerce AI Tools To Generate In-Depth Insight 

Zoho Analytics 

Zoho’s conversational AI assistant, Zia, generates data-driven insights and predicts top trends to help businesses strategize the perfect marketing campaign that reaches the relevant audience. It mechanizes data analysis and organizes it into easy-to-understand custom reports, streamlining the process and accelerating decision-making. 

Key Features

• Easy-to-use interface
• Compatible with multiple devices 
• NLP-powered output generation 

Qualtrics XM

Qualtrics XM targets the three main aspects of eCommerce marketing: customers, employees, and brand experience. It analyzes data from multiple facets and provides actionable insights for different business departments. It uses advanced AI tech to generate in-depth insights and assist decision-making.

Key Features

• AI-powered trend prediction
• Data-driven useful insights
• Better adaptability

Power BI 

Power BI is a Microsoft product that helps eCommerce businesses get useful insights into customer behavior, market trends, inventory requirements, and more. It allows users to divide customers into groups based on their activities and demographics for targeted ad campaigns. It streamlines processes through effective data management. 

Key Features

• Custom dashboard for smart data visualization 
• KPI tracking across multiple channels 
• Seamless Integration

Comprehensive AI eCommerce Tools 

Shopify Magic 

Shopify Magic offers a complete suite of AI tools for Shopify users. This includes everything from customer-facing end to search engine optimized product descriptions and quality FAQs to 24/7 customer support. Users can also edit product photos and generate content that reaches the desired audience. 

Key Features 

• Chatbot support 
• FAQ content generation 
• Product picture editing 

Adobe Experience Cloud 

Adobe Experience Cloud is another option in the group of AI eCommerce tools that allow businesses to deliver personalized experiences for their customers across multiple platforms. It comes with an AI solution called Adobe Sensei that utilizes predictive insights to create a personalized experience throughout the customer’s interaction with the brand. 

Key Features 

• Customer behavior analysis 
• Personalized product and content generation 
• Real-time data collection & analysis

BigCommerce

BigCommerce is a complete AI suite designed to improve eCommerce operations through customization and streamlined management. It easily integrates with existing AI solutions to help businesses make the most of their investments. The advanced functionalities include multi-channel eCommerce support, personalized recommendations, real-time reports, and more. 

Key Features

• Unified data management 
• Multi-channel commerce
• Effective analytics and insight

Additional Read – 45+ GenAI Tools For Enterprises

Benefits Of Integrating The AI Tools For eCommerce Business

Faster Content Generation 

AI tools are helpful when the content requirement exceeds the resource capabilities. They can assist writers with research or formatting or generate full-fledged content with the right prompt.   

Personalized Experience 

eCommerce AI tools allow businesses to understand customer preferences based on shopping history and behavior. Businesses utilize this information to customize customers’ shopping experiences through custom recommendations, offers, and more. 

Dynamic Pricing 

Most eCommerce websites use AI tools to analyze and compare their price ranges with their competitors’ to give their customers the best possible price based on their profit margin, stock availability, and market trends. 

Fraud Management 

eCommerce AI tools utilize ML algorithms to identify anomalous behavior and authenticate payments to prevent potential fraudulent activities. It also secures the payment channels for customers while ensuring the ease of use. 

Final Thoughts On AI Tools For eCommerce 

AI tools have become a staple for eCommerce businesses and for all the right reasons. The technology allows them to streamline their process, enhance customer experience, and have the flexibility to upscale. 

Needless to say, eCommerce business owners are gradually realizing AI’s impact and are contacting service providers to design a robust solution. 

If you are also looking for the right AI development company that can streamline all your business processes with their expertise, then our team is here to assist. We at Openxcell craft excellent AI solutions that generate results through efficiency and process optimization. So, are you ready to take your eCommerce business forward with AI?