Google play updated its policy on content put along with the apps as description on 22nd December 2014. Through the update, Google brought in a few significant changes. For those not familiar with the Google Play policies, Google doesn’t pre-approve apps but after the apps are uploaded Google actively scans them for all the non-conformities, reporting to the developer of them and in extreme cases, taking down the app from the store without prior notice.
Google, to assist the developers, has published a detailed set of guidelines pertaining to the Play Store. The App Policy Center has descriptive set of guidelines for Developer Terms and Policies, Guidelines and Practices and Reporting and Enforcement under the respective headings. With such a long list of compliances and regulations; it is possible and common for the developers to miss some of them while uploading an app. Deepak Abbot has put down a great list of them on his blog and I take a cue from it to further illustrate the significant points to keep in mind while uploading an app to Google Play.
Do not include User Reviews in your app description
Do not use names of other apps in your description or review replies unless context demands it
Do not ask user’s to revise their ratings, by any means (not even emails)
Do not spam other apps by posting your app links in their reviews
Do not incentivize user to enhance their rating by any means possible
Do not repeat or overuse keywords in the description
Do not use unrelated keywords in the description
Do not put someone else’s content without permission inside your App
Do not trigger an SMS / email from inside your App without showing the content to the user
Do not use sexually explicit or erotic content. If used, rate it appropriately according to Google’s content rating policy
Include Ad disclosure in your EULA if you are showing advertisements in your App
Dot not place Ads in notifications
Do not use deceptive ads to promote your app, stop your ad partners from doing it too
Do not use 3rd party payments for In-App purchases of virtual goods (Use Google Play’s in app billing for it)
Use 3rd party payments only for the physical goods or services outside the phone
And some more
Avoid copyright infringements, impersonation or any trademark usage in your App, Images or description
Do not generate premium SMS from your App
Do not use system based icons or any other system based UI impersonation in your App
The list is obviously non-exhaustive, but I hope it proves helpful to you and you could avoid the common mistakes while uploading an app to Google Play.