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5 Ways Cloud Technology Influences the Way We Do Business [Guest Post]


Cloud technologies transform companies daily as old business models give way to new ones. Thanks to the cloud, businesses can operate faster and more efficiently than ever before. The cloud continues to expand with the increasing availability of data, putting incredible computing power in the hands of companies of every size.

Cloud computing gives companies valuable benefits as they meet the challenges of global competition and dynamic markets. The following five ways cloud technology influences the way we do business will help you understand what the cloud can do for you.

#1. Better Operations

In the past, only large corporations could afford the hardware and staff needed to run a full-service IT department. However, cloud technologies have leveled the playing field, giving small companies access to powerful applications and limitless computing power that make them agile and competitive. Large companies have also benefited from the cloud by replacing either part or all of their IT operations with cloud services that can scale to meet varying levels of demand. Your business now only needs to pay for the IT resources they use, eliminating the waste associated with the underutilization of on-premise equipment.

Cloud technologies eliminate the painful downtime associated with in-house IT while enabling the processing of variable data packages through scalable services. The cloud also enables mobile productivity and makes telecommuting a feasible alternative for employment, allowing traditional and virtual workers to collaborate and cooperate as part of the same team. Ultimately, cloud services put global markets within your reach without requiring investments in expensive servers and networks.

#2. Reduced Costs

The transition to the cloud has enabled companies to eliminate most of their IT departments, handing them substantial savings over traditional IT payroll and equipment costs. As service providers maintain and update their software and other services, there is no need for the burdensome task of manually performing in-house software updates. Similarly, cloud-based applications run independently of system hardware and store data in the cloud, eliminating the need for on-site computer technicians. When a computer workstation fails, you can quickly replace it, without the expense of paying idle workers during unproductive system downtime.


 #3. Security and Storage

Faulty computer hardware and difficult data backup routines used to make the loss of business data an ordinary event. Now that cloud-based applications and services have replaced old-fashioned local solutions, the loss of data has become infrequent. Cloud services now contribute to the data security as the information is stored in the cloud – not on devices. Moreover, encrypted data connections and secure logins confound hackers and snoops, and service providers implement robust, redundant systems to protect your data from hardware failure.

Cloud service providers leverage economies of scale to implement and maintain cutting-edge security strategies, substantially improving the survivability of your company’s data after an attack or network intrusion. In the past, workers and IT personnel struggled with the problem of hard drive space on workstations and servers. Now, cloud computing assures the availability of unlimited storage and server capacity so your business can enjoy unprecedented operational continuity.

#4. Mobility and Flexibility

The growing trend of telecommuting has transformed the way both managers and employees think about work. The cloud has largely contributed to such a trend – employees can now use cloud technologies to bridge the gap between home and work. As a result, remote and mobile workers enjoy a greater balance between their job and personal life. Such workers often produce more and report higher levels of job satisfaction and engagement than their counterparts in your office. To put it shortly – telecommuting benefits your company, and cloud technology makes it possible.


While making work mobile, the cloud also makes it flexible. Cloud-based applications work from any web browser, so employees can use any computer or device to do their jobs. Moreover, cloud software providers often produce dedicated mobile apps that run on Android and iOS smartphones and tablets, making work even more flexible than before.

#5. Communication with Customers

Cloud technologies have enabled you to provide excellent customer service, regardless of your company’s size. Online CRM applications, for example, help you and your team record and manage every interaction between your company and its prospects and customers. Instant communications through chat and VoIP conversations give you a chance to quickly resolve issues before they become significant public problems. And we all know that round-the-clock customer support encourages customer loyalty.

Thanks to the cloud, you can have workers positioned around the globe, ensuring that your entire customer base always has access to the support resources they need. The cloud also gives you tools to provide fantastic self-service options that let customers process their own return requests and technical support issues. Thanks to the cloud’s ability to accumulate and organize data, your company will constantly have better knowledge bases and other support options that eliminate the need for human interaction altogether.


Cloud technologies include everything you need to efficiently operate an agile business that meets the challenges of local and global competition while minimizing your labor and technology expenses. Assess the role the cloud can play to make your employees more productive and efficient. Discover how the cloud can make your business more flexible and secure while providing unprecedented customer service excellence.

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Lisa Michaels

Lisa is a freelance writer, editor and a striving content marketing consultant from Portland. Being self-employed, she does her best to stay on top of the current trends in the business world. She spends her free time trying out new recipes or reading Scandinavian crime novels.