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Visual Mobile Analytics – The Key to App Optimization

Visual Mobile Analytics

As with almost everything in life, you can always do better. You can do weight training to make yourself stronger, go on a custom diet to lose those unwanted pounds. Though, with each you need to do some ground work.

You need to monitor yourself, meet with a fitness pro or a dietician to create a custom body optimization plan. You want to be able to analyze your results and adjust your plan as needed. So it goes for your mobile app. Just as not everyone’s body is built the same, neither is your app.

After spending many hours developing your app, you put your app through all the tests, check it on the different devices. Your design has been reworked quite a few times. Your onboarding experience, you feel is top notch. Now is the time to launch.

You see the downloads trickling in at first, then increasing. You have the numbers from your analytics on how many people are returning. But, do you know why? Is your onboarding experience solid? Why are users dropping out on the fifth screen? Why are users not registering? The answers to these might help you increase your retention rate (the percentage of returning users).

Refining your UX is a key area of app optimization that can benefit by using a visual mobile app analytics tool. There are very often flaws that are unseen when your app finally goes live. It is here that you can gain a real understanding of any hiccups that may be occurring in the user experience. The numbers that you get from traditional mobile analytics only give you so much. I’m talking about key metrics such as number of daily sessions, daily users and downloads. In order to effectively optimize your app, you need to measure, understand and optimize the app’s UX using visual analytics.

It is extremely difficult to understand why users are behaving why they are with numbers alone. Visual Mobile Analytics gives you what you need to find out the why by enabling you to see how your app is being used through your user’s eyes. When you discover why they are swiping, pinching, pausing, dropping out, you’ll have a wealth of data that will help you in optimizing your app. By improving the UX, you’ll increase engagement, conversions and in-app monetization.

Optimizing your App via Visual Analytics

Let’s take a look at a few of the visual mobile analytics features that allow you to optimize your app:

User Recordings

user recordingsTake a deep dive into user behavior by using this feature. It will empower you to see your app being used through your users’ eyes. When gestures such as taps, swipes, and pinches are recorded and presented to you, you will realize where you app’s success lies as well as it’s deficiencies. For example, you may see a friction point on a certain screen, as you see in many cases the user seems confused and pauses on a screen before moving on. It could be a confusing UI. Seeing this will allow you to make UI design adjustments as needed and relaunch your app.

Touch Heatmaps

touch Heatmaps

This feature provides you with an aggregated report breakdown of all gestures (such as taps, pinches, swipes) performed throughout your app. On what screens and on what part of the screens are users tapping the most? Where are they tapping, pinching and dragging?

You may notice that many are tapping on an image that is not responsive. People thinks it’s a call to action when it really is just an image. This, no doubt causes friction and user frustration that may lead your users to drop out of your app. Here is an example of learning the why behind user behavior and it will help you in optimizing.

Realtime In-App Analytics


There is nothing better than visualizing what is happening in your app. These visual reports provide insights on user behavior and deep analysis of your app UI, which will allow you to answer questions like:

o   Where do users spend most of their time within the app?

o   Where are users dropping out?

o   What UI elements on which screens are causing the most friction?

o   What is the screen flow?

The answers to these questions will guide you in optimizing your app. You might want to adjust your calls to action as well as UIdesign elements such as color, fonts, icons, etc.

In this article I went over the importance of monitoring user interaction with your app and how using a visual mobile app analytics tool can help you in your optimization efforts. Understanding why users do what they do is key in creating the optimal mobile user experience.

At Appsee Mobile Analytics, we’ll be happy to help you optimize your app for success by providing an advanced visual analytics solution. If you want your app to stand out in the marketplace, please contact us today.

Branding Strategies

Alon Even

Alon is VP Marketing at Appsee Mobile Analytics. His areas of expertise are online marketing, mobile analytics, and mobile UX. Alon is experienced with the app optimization process for delivering increased engagement, conversions and in-app monetization.