What is Generative AI: A Brief Overview

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Generative AI

Artificial intelligence(AI) is not new and has been with us since the early 1950s. Since its invention, AI has evolved exponentially from traditional AI to discriminative AI to now Generative AI. Traditional AI has many limitations, whereas Discriminative AI focuses on identifying and classifying existing data based on predefined conditions. A simple example of Discriminative AI is the smartphone face recognition feature — you take a picture of your face, and the AI system stores your facial data mathematically and identifies if the saved data matches the real look. Conversely, Generative AI is more advanced and sounds more human. Generative AI also refers to past data like other AI forms but generates entirely new content based on that. With the ChatGPT wave embracing every industry, Generative AI has attracted many eyeballs.

What is Generative AI?

Generative AI is an advanced form of AI model that uses deep learning techniques to generate text, art, music, and other creative content like deep fakes based on user input. Though Generative AI uses Machine Learning (ML) algorithms like other AI forms, they are much more complex. Generative AI can read massive amounts of data, learn human language patterns, and generate contextually relevant responses to user inputs. It can give spontaneous and more human-like answers to users. Popular examples of Generative AI are ChatGPT, Dall-E, and Bing AI.

Generally, other AI forms, like traditional AI or discriminative AI, use past data to detect patterns, derive analytics and make informed decisions. Generative AI is a step ahead and generates new ideas, content, and solutions based on past data. Generative AI can benefit many industries, including healthcare, finance, gaming, marketing, and whatnot.

How Does Generative AI Work?

Generative AI uses numerous neural networks and advanced Machine Learning (ML) algorithms to identify the patterns and structures in the existing data and generate synthetic data based on it. Creating high-quality content based on facts and stats is laborious and time-consuming. Generative AI can take the labor off human shoulders by algorithmically generating original outputs for user requirements based on existing data. For instance, if you want to know about a museum in France, the Generative AI will refer to all the massive data fed into the neural networks and spontaneously create original content about the museum based on the available data.

Let’s discuss Generative AI with an example. In the case of ChatGPT, the Generative AI creates relevant words and sentences after processing massive amounts of data from the internet, whereas Dall-E generates visual elements. Autocomplete, which we see while using Gmail or Google — is a simpler form of Generative AI that suggests the remaining words or sentences while we type. Hence, the logic behind Generative AI is to create new data based on the available data rather than simply identifying and classifying data like older AI forms, i.e., discriminative AI.

Generative AI models

Let’s analyze the most widely used Generative AI models.

Generative Adversarial Networks (GANs)

GANs are advanced deep learning models consisting of two neural networks: A generator and a discriminator network. The generator network creates new data, while the discriminator network differentiates the generated content from the actual data. These two networks underwent adversarial training, enabling them to produce high-quality content. GANs can create visual and multimedia outputs from image and text inputs.

Transformer-based models

A transformer architecture comes with an encoder and decoder, which works together to encode the meaning of the words and understand the context. Transformers can generate text content for website articles, press releases, whitepapers, etc.

Variational autoencoders

Variational autoencoders are neural networks that learn various available data structures in the latent space and generate original data based on that information. They do so by encoding the data into latent space and then decoding the latent space back into data. Variational autoencoders are often used to generate images and videos.

Benefits of Generative AI

Generative AI can help modern businesses in the following ways:

Improved efficiency

Generative AI can process massive amounts of data faster, which would take hours of manual labor. Businesses can implement Generative AI to automate monotonous and repetitive tasks and encourage employees to handle more skillful stints. For instance, you can use Generative AI as chatbots to answer customer queries 24/7 or create customized marketing campaigns, etc., saving time and money. That, in turn, improves the employees’ productivity and the company’s overall efficiency.

Faster outputs

Generative AI can generate text, visual, and video content for your business in seconds. Though it can’t replace the human factor entirely, it drastically cuts your employee’s valuable time. Instead of creating content from scratch, they can verify and scrutinize it by customizing the requirements.

Better personalization

Generative AI can create tailor-made content, marketing campaigns, and images using ML algorithms for your business needs. Moreover, it can study and analyze consumer behavior and buying patterns, fostering you to target them with personalized emails and targeted social media posts.

Informed business decisions

Generative AI can help you with competitor analysis, market research and better understand the market, consumer needs, and current trends. It does so by gathering information from your competitor and customers’ social media posts, reviews, and other articles on online platforms. Thus, you can improvise your marketing strategies more than your competitors and widen your target market.

Improved profit margins

When you target the right audience with the right products and content with the help of Generative AI, you will achieve better conversions. In short, the better the sales, the increased the profits and ROI.

Limitations of Generative AI

Any technology has its limitations, and Generative AI is no exception.

Limited originality & creativity

Generative AI can only create new content based on the existing data but can’t think beyond that like a human. The AI can be good on the patterns it was trained on but cannot generate innovative or original ideas.

Biased data

Generative AI reflects the data it has been trained. Hence, if specific biased people train the Generative AI model, it can create biased data against another group.

Limited possibilities

Generative AI works the best and gives the best results only if there is an extensive amount of existing data to train on. If the existing data is scarce, then Generative AI may not generate optimal outputs.

Ethical issues

Technology is a double-edged sword that cybercriminals can often leverage to misuse. Such people can use AI to generate fake images, videos, and other content to spread false information. Hence, it is mandatory to scrutinize security while developing Generative AI models.

What are the Applications of Generative AI?

Hands down, Generative AI has the potential to revolutionize many industries. Let’s see some practical Generative AI applications that can help many businesses.


Generative AI can convert medical images like X-rays, MRI, or CT scans to real images, enabling accurate diagnosis. AI can also generate 3D models of tumors, which helps physicians to locate the tumor in the body and treat it effectively. Additionally, AI can help healthcare providers make informed decisions by providing real-time information on patient conditions.

Banking & financial services

The banking sector can invest in Generative AI applications to prevent fraudulent activities. AI can analyze massive amounts of customer data and readily identify suspicious patterns. Thus, it can alert the bank to act fast, protect assets, and minimize losses.


Generative AI can generate visuals, images, and paintings in a fraction of the time. All an AI needs is a large number of similar-style images that you want the AI to generate. The neural network observes the characteristics of the fed images and reproduces similar works. Thus, AI can be a real game changer in the art industry.


Generative AI can study consumers’ interests, buying patterns, online behavior, order history, and more from previous purchases and social media profiles. Thus, it will help you create personalized marketing campaigns and engaging content that attracts your target audience.


Virtual assistants and chatbots are widely used in almost every industry, from retail to healthcare. These chatbots answer people’s queries, direct them to take the next set of actions, or help them contact customer care professionals. Generative AI chatbots are highly advanced in understanding the context behind the sentence and can give spontaneous human-like responses.

Best practices for using Generative AI

Generative AI can take your business to new heights. However, as with any other technology, it has its challenges. Companies should use Generative AI responsibly, considering all the pros and cons. Here are some best practices to follow while using Generative AI:

Define your goals

Businesses should have precise goals and objectives before investing in Generative AI. What exactly do you want to achieve with AI? Being specific with your expectations will help you derive clear strategies and bring expected outcomes. For example, suppose you want to invest in Generative AI for content creation. In that case, you should ensure the tone, images, keywords, target audience, topics, etc., for your business to get the desired results.

Bring in the experts

Businesses should hire technology experts, experienced programmers, and machine learning engineers to develop and implement Generative AI solutions. Having a strong team of subject matter experts can help you overcome technical hurdles and sudden glitches. So, invest in expertise alongside technology.

Use high-quality data

Generative AI cannot think independently and heavily rely on the data to generate new content. Hence, use high-quality, diverse, authoritative, and unbiased data that align with ethics. Thus, the outputs will be impartial, inclusive, and precise.

Invest in a robust infrastructure

Investing in robust hardware, software, and storage systems is crucial to make the most of Generative AI. Businesses should build a highly secure, scalable infrastructure that can handle the technical demands of Generative AI.

Evaluate AI’s performance

Regular testing and evaluation of AI’s performance are mandatory to ensure it generates high-quality and accurate content. Constant evaluation will allow businesses to intervene earlier and make necessary changes in case of any malfunctions. Companies should also keep an eye on emerging technologies and trends. Thus, they can leverage them for effective AI solutions.

Data security & privacy

Generative AI models are more vulnerable to cyber-attacks. Hence, businesses should implement security measures to avoid any such mishappenings. Plus, regularly monitoring the occurrence of biased or inappropriate content and curtailing them will improve content accuracy. AI is not a substitute for human intelligence. Thus, combining human expertise with Generative AI to get optimal results is the best solution.

Future of Generative AI

With robust neural networks that mimic human brains and advanced machine learning algorithms, the future of Generative AI is significantly promising. Over the years, as the technology continues to advance, building sophisticated Generative AI models will become effortless. The advanced Generative AI models can create realistic content on almost any topic, benefiting almost all industries.

The biggest advantage of Generative AI systems is their coherence, spontaneity, interactivity, and capability to understand the context behind the user inputs. Since AI can better understand human input and generate immediate responses, Generative AI applications can revolutionize any industry, from arts and marketing to healthcare.

Today, the biggest challenge behind Generative AI is to develop and train the AI model with massive amounts of data to get the desired output. However, with technological advancements, Generative AI models can work with less data in the future. In fact, researches are underway to build robust AI models with more practical approaches like unsupervised and semi-supervised learning. Thus, future AI models can give the best results with minimal data. We can see many Generative AI applications transforming every industry.

Wrapping up

Generative AI is an innovative and exciting technology that has the potential to make a mark in diverse fields. Generative AI is much more than ChatGPT and can create high-quality visuals, audio, and videos based on user inputs. Thus, any business, regardless of the industry, can benefit from Generative AI. On the flip side, ethical and security concerns are major challenges with AI applications. Scrutinizing the security and privacy of data and identifying and preventing biased data are some priorities companies should implement to get optimal results from AI. Generative AI application with minimal human assistance is a win-win combo that can help businesses scale greater heights. If you’re actively looking for AI software development and ML services, partner with the right experts and get customized applications for your business.

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Kalaivani Sundararajan

Exploring new and complex topics and penning them in simple words is what I am passionate about. Not just topics; as an avid traveler, I love to explore places, food, culture, and whatnot. Occasionally, you can find me baking and cooking exotic meals for my family. Ultimately, I make sure I live, laugh, and be happy every minute.


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