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App Marketing

Don’t end up being a needle in the haystack. Market and get your app discovered!

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Our Clients : google

To create a profitable business out of a mobile app there should be a clear and efficient app marketing strategy. Remember a good app with a very good app marketing process can lead you to monetize your app effectively.

An app marketing strategy is centrally focused on generating a high ASO or App Store Optimization score. At OpenXcell we employ a long list of methods to achieve that.

Let us have a look at the mobile app market statistics:

How many people use mobile apps?

  • 1.2 billion People at the end of 2012
  • Forecast to grow at a 29.8 percent each year
  • 4.4 billion Users by the end of 2017
  • Much of the above growth will come from Asia

Portio Research (March 2013) estimation

How many mobile apps are there in the market?

  • According to Statista iOS app count stands at a whopping 2 million.
  • Google has 2.2 million apps in its store as of February 2016

Statista: 2016 data

How many apps are downloaded each year?

  • A total of 75 billion apps (25b for iOS, 50 b for Android) has been downloaded last year
  • And by 2017 there will be more than 200 billion downloads per year

Portio Research (March 2013) estimation

How much revenue do/will mobile apps generate?

  • Full-year app revenues of $12 billion in 2012
  • Forecasted to grow to $20.4 billion in 2013
  • Forecasted to grow to $63.5 billion in 2017

Portio Research (March 2013) estimation

How do you make money from mobile apps?

  • In 2013 there will be 81.4 billion downloads, 90 percent of these will be free apps.
  • By 2016 there will be 309.6 billion app downloads, but 93 percent will be free
  • The number of downloads featuring in-app purchase will increase from 5 percent of total downloads in 2011 to 30 percent in 2016.
  • The share of revenue from in-app purchases will increase from 10 percent in 2011 to 41 percent in 2016.

Gartner (September 2012) predictions

Mobile Application Consulting

App Consulting Services for iPhone Apps & Android Apps from OpenXcell

Mobile App Store Optimization

Build effective strategies to put your app on the top. Consult OpenXcell for App Store Optimization Services

Press Release & Social Media Marketing

Get your app discovered with Social Media Marketing & Press Release Services for Mobile Apps

Mobile App Advertising

We offer ad network marketing, ad mediation and ad campaigns management services to our Android and iPhone app clients.

Client Testimonials

"Often times we would have items come up unplanned. We would have to work through the night, and they literally worked around the clock. That’s what made OpenXcell a good partner..."

Swagata Sarangi,
Head of Marketing, Google India

"There's often language barriers and cultural differences that make it challenging. OpenXcell did a great job with that. We communicated well. They got the idea."

Stephen Anderson,
President, Netqwerk (Business Networking Startup)

Our Values

Customer Centric

Collaboration

Idea & Excellence

Work Efficiency

Freedom & Care

Motivation & Growth