10 Popular Mobile Ad Networks For App Monetization - OpenXcell
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10 Popular Mobile Ad Networks For App Monetization

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There are several ad networks available in the markets today. What do mobile ad networks do? They collect ads from advertisers and sell it to app publishers and developers. Ad networks bring ad publishers and advertisers together. They help the advertisers find advertising space and app publishers and developers are able to monetize their apps by selling space in their apps. Mobile ad networks collect ad inventory from different publisher sites. The selection of ad inventory can be based on different parameters fixed by the ad network. Mobile ad networks work as web/ad servers. They take in ad requests that originate from mobile devices and serve ad responses compatible to those requests.

Let’s now look at some of the ad networks. You can choose the one that serves your interests best.

# 1 Chartboost

chartboost

If you are a game app publisher, you should definitely try Chartboost to monetize your app better. It is a mobile only ad platform which focuses primarily on gamers. It excels in cross promotion of apps and its ads are focussed on encouraging installs of new game apps. Game app publishers opt for Chartboost to keep their user base together. Publishers opt for promoting their new games apps in existing games apps. Users seek new and fun alternatives and app publishers need to promote their new games and push their installs; Chartboost gets a cut – everyone wins. The platform provides you with analytics and you can get plenty of insights on improving your campaigns by analysing the data. Developers get direct access to the data generated by Chartboost. Integrating with Chartboost SDK is very easy. Chartboost allows you to see who advertises in your app and where – the place. You control the ads the users of your app get to see.

Campaign Type: CPC, CPI, CPCV, CPM

Supported Ad formats: Interstitial, Video and Native Ad.

Supported Platforms: iOS, Android, Unity, Cocos2dx, Wp8, Amazon, Air

Minimum Payout: $75

Payment Terms: NET 45

 

#2  Admob

admob

Google’s AdMob is one of the most popular mobile ad networks with cross platform capability. Over 1 million apps use AdMob and it is popular because of its high CPM and best fill rates. It is industry leading mediation platform. When you mediate from AdMob you get added advantage of over 40 third party ad networks that will help you maximize your fill rates and thereby increase your earnings. You can optimize the AdMob network and generate the highest CPM from your mediation stack in real time. It is very easy to use. Even if you are starting with app monetization, it is advisable to use its different tools and solutions. You can cross sell your other apps or those of your friends to your existing users.

Campaign Type: CPC, CPM, CPI

Supported Ad formats: Interstitial, Native, Trueview, Banner, Lightbox, Video

Supported Platforms: iOS, Android, Unity, Cocos2dx, Wp8

Minimum Payout: $100

Payout Terms: NET 21

 

#3 Unity Ads

unity-ads

Unity Ads is a pioneer. It made video ads a natural part of the game. Its rewarded video strategy is changing the dynamics in the industry. No one thought of engaging the whole player base of an app before Unity. Unity makes ads a natural part of the games. Developers monetize entire player base with rewarded videos. Today Unity is one of the most trusted companies in gaming which is backed by a network of more than 1B gamers. If Unity engine is already used in apps there is no need of adding the SDK. As a natural part of the gameplay, ads drive ARPU and contribute to the bigger goal – greater lifetime value (LTV) of the player.

Campaign Type: CPC, CPI, CPCV

Supported Ad format: Videos – Rewarded and Non-Rewarded

Supported Platforms: iOS, Android

Minimum Payout: $100

Payment Terms: NET 30

 

#4 Facebook Audience Network

facebook-audience-network

With the help of Facebook Audience Network the advertisers can extend their campaigns beyond Facebook into other mobile apps. The Audience Network is a collection of mobile apps where Facebook advertisers serve ads in the mobile that have Facebook app using the same analytical and targeting tools of Facebook. Facebook uses the same native ad products in Facebook Audience Network to deliver superior results. You as an advertiser can run your Facebook ads on the Audience Network by enabling “Audience Network” in the placement section while creating or editing an ad. It pays both on clicks and impressions. Facebook Audience Network however doesn’t provide a list of advertisers. It now boasts of more than 3 million  global advertisers.

Campaign Type: CPC, CPI, CPM

Supported Ad format: Banners, Interstitial and Native Ads

Supported Platforms: iOS, Android

Minimum Payout: $100

Payment Terms: NET 21

 

#5 Leadbolt

leadbolt

Leadbolt is a leading mobile ad network that provides advanced partner match technology along dynamic ad delivery. It allows mobile advertisers to reach and acquire quality users at scale. Leadbolt has analytics based algorithms that can assist advertisers with advanced targeting to help the best fit audience engage optimally with Leadbolt. It is known for dealing with premium ads. Its analytical capabilities are real time and help the advertisers with optimization on different platforms. It provides app engagement data which helps the developers ensure that the advertisements shown do not mar the user engagement experience. Publishers connect directly to premium advertising partners through Direct Deals Marketplace. It helps with app downloads. It has high fill rates.

Campaign Type: CPC, CPI, CPM

Supported Ad Format: Banners, Interstitial, Native Ads, Offerwall, Rewarded Video

Supported Platform: Android, iOS

Minimum Payout: $100

Payment Terms: NET 15

 

#6 InMobi

inmobi

It is one of the largest mobile ad networks. MIIP, its ad delivery platform is unique. It creates a discovery zone within apps where ads are curated and users can interact with the ads which ultimately result in better offers and effective, tailored ads. They target users on the basis of what they call Appographic targeting. Instead of studying demographic or geographical metrics, they study the applications installed by users on their device. Advertisers can reach over 1.5 billion mobile users across more than 32,000 mobile properties. With its InMobile ad networks advertisers can launch brand engagement campaigns, user acquisition campaigns, remarketing campaigns and more.

Campaign Type: CPC, CPI, CPM

Supported Ad Format:  Banner, Native, Video, Interstitial, Rich Media

Supported Platform: iOS, Android, Unity, Air

Minimum Payout: $50

Payment Terms: NET 60

 

#7 Fyber

fyber

Fyber provides its users with an Ad server, Exchange and Mediation products to generate revenue streams and to serve more than half a billion active users monthly. It is a full stack mobile SSP which helps streamline all ad monetization strategies. Its unique offering is its ‘Autopilot Feature’ which enables automatic optimization of ad revenue sources for developers. With Fyber, there is no need for developers to manually control the priority of mobile ad network. It runs simultaneous campaigns across direct, programmatic and mediated network which helps in finding out the highest bidder.

Campaign Type: CPC, CPI, CPCV

Supported Ad Format:  Banner, Video, Interstitial, Offer Wall

Supported Platform: iOS, Android, Unity

Minimum Payout: $200

 

#8 Millennial Media

millennial-media

Millennial Media is one of the largest mobile ad networks in the world. Some call it the second largest, right behind Google’s Admob. It offers a wide array of mobile advertising solutions to developers and advertisers. Smaller enterprises can use Millennial Media platform and use the self-service solutions provided in there. With the help of the platform, developers can run their own house ads and can allocate impressions to third party networks. It is a very popular tool in US markets with its full range of advertising options across all device types and OS platforms.

Campaign Type: CPC, CPI, CPM

Supported Ad Format:  Banner, Video, Interstitial

Supported Platform: iOS, Android

Minimum Payout: $50

Payment Terms: NET 45

 

#9 AdColony

adcolony

AdColony is a mobile video advertising networking platform. AdColony deals with Fortune 500 companies. It associates with more than 85% of the world’s top grossing publishers. AdColony has the capability to serve high definition mobile pre-roll videos to all kinds of devices on all kinds of internet speed. The platform drives high engagement as it selects and shows quality ad content. Along with its Instant-Play HD technology, it offers innovative mobile video integration strategies and monetization solutions to developers. It has a very responsive audience for advertisers. It can be neatly segregated and targeted. AdColony has a global presence and this fact gives it a big reach. Advertisers can therefore easily reach their target audience geographically and demographically.

Campaign Type: CPCV, CPI, CPM

Supported Ad Format:  Banner, Native, Video, Interstitial

Supported Platform: iOS, Android, Unity, Air

Minimum Payout: $100

Payment Terms: NET 60

 

#10 Supersonic

supersonic

Mobile App developers and publishers find one stop solution to all their advertising and app promotion needs at Supersonic. Supersonic helps the advertisers in monetizing their apps. Supersonic boasts of a network of more than 500 million users. It has a deep pool of advertisers. The company works with well known and popular developers which ensures that your app is seen by your intended audience and it engages with it. It has platform capability to segment and target users. Smaller developers can use the platform and self-serve to monetize and promote their apps.

Campaign Type: CPCV, CPI

Supported Ad Format:  Offerwall, Video, Interstitial

Supported Platform: iOS, Android, Unity, Air

Minimum Payout: $100

Payment Terms: NET 45

 

We covered a few more mobile ad networks earlier. You can read that post here. That’s all from my end for now. Adios.

Priyanka Garg

Priyanka Garg

A writer, a wordsmith. Curious about the internet of everything. Interested in the cutting edge landscape of mobile apps and SAAS products. Blogs for OpenXcell - A Mobile App Development Company. Loves Jazz and Blues.