How Artificial Intelligence is Transforming the Landscape of Mobile App Development?

Artificial Intelligence has always been considered as an epitome of mankind’s prowess, intelligence and ability to evolve. As often seen in science fiction, sci-fi novels and cinema, Artificial Intelligence has been seen as an object of marvel by many. However, to make an inanimate object intelligent, it requires enormous resources and technology. Artificial intelligence is the technology which can deliver on these requirements seamlessly. How so? Read on to know all about AI and its ever increasing range of applications.

What is Artificial Intelligence?

Artificial intelligence is the process of imparting intelligence to machines, especially computer systems. AI systems are built on a foundation of specialized software consisting of specialized training and machine learning algorithms. Programming languages like C++, Python, Java, R, etc, are then used to implement these algorithms to make the machine or software ‘smart’, i.e imbibing it with the ability to think. In general, AI systems work by ingesting large amounts of labeled training data, analyzing the data for correlations and patterns, and using these patterns to make predictions about future states. In this way, a chatbot that is fed examples of text can learn to generate lifelike exchanges with people, or an image recognition tool can learn to identify and describe objects in images by reviewing millions of examples. New, rapidly improving generative AI techniques can create realistic text, images, music and other media. AI applications also include natural language processing models, virtual assistance, speech recognition and machine vision amongst others.

AI is opening up avenues amongst various industries, by automating tedious processes and tasks while increasing productivity and efficiency of others. One such industry, which is benefitting greatly from this, is the Mobile Application Development industry.

What is Mobile app development?

Mobile app development includes developing and designing software for smartphones, most commonly for Android and Ios systems. AI app development that offers features that enhance the mobile application development process and reinvent the user experience. Let us have a look at the ways AI accomplishes that.

AI Techniques that are revamping Mobile App Development

Artificial intelligence is paving the way for new generational mobile application development. AI inferred applications are efficient, smart at data collection, and provide the best user experience all the while reducing the time taken and improving productivity. Here are a few ways in which AI is transforming the mobile app landscape.

Customized Content for better User engagement and Revenue

As we all know that AI works on analyzing data and projecting the desired actions relevant to the data pattern. In the content creation process, handling data and knowledge is even more intricate and AI is trained to handle this data, flawlessly. Mobile apps designed with AI, also offer optical character recognition for translating content, image conversion, etc. These added benefits make the mobile app unique and user friendly while increasing user engagement and revenue

Smart Search Engines equipped with Speech and Image recognition

With the help of AI, search engines are becoming smarter by displaying content based on user preferences and choices. Artificial intelligence and machine learning give users a chance to search with voice, image, etc. from their mobile app search engines. For instance, if a user sees a graphic or image and wants to know about its origin, all they need to do is search the image on an AI-backed search engine. The AI-abled mobile applications are also equipped with voice recognition and can give search results solely based on the voice query.

Applications catering to customer experience

AI has also led mobile applications to be more user-centric. With these apps, users get their desired data personalized according to their needs. It is often observed that when the application suits users’ needs and choices, there is a significant increase in engagement. Artificial intelligence adds to this personalization by including chatbots, customized email replies, etc., that can give instant answers without delay. Users get exactly what they want, on a real-time basis, while developers simplify the development process with AI.

Higher Problem Solving Rate and predictive analysis

All mobile applications seem to have higher problem-solving rates when incorporated with AI. This is because algorithms of artificial intelligence analyze human behavior and apply the results in making intelligent decisions. With effective problem-solving, almost all the applications can become more interactive and reliable. Successful examples of mobile app intelligence include smart navigation, code generators, analysers etc. These applications are also efficient in predicting user behavior based on previous exhibitions user history. Thus AI driven forecasts help businesses make the best of their resources.

Face Identification

Face ID developed by Apple is an ideal example of face identification and AI in mobile app development. In Face ID, AI enables facial recognition for unlocking apple phones as an added security feature. Facial identification features are also used in mobile applications for a variety of purposes ranging from various camera applications, selfie grams, social media apps, to CCTV surveillance, child supervision etc.

Enhanced Security and protection from cyber attacks

It is common knowledge that AI manages to increase any mobile application’s security. This is achieved by applying various algorithms and ensuring authentication on point. With increasing cybersecurity threats and vulnerability to user’s data, artificial intelligence plays a vital role in providing the highest security level to mobile applications. Personalization of security algorithms depending on users’ data and vulnerabilities, is yet another wonderful application of AI in the mobile application development process. Users can get instant notifications if an attempt is made to steal their data or attack their mobile app. Apart from this, artificial intelligence offers fingerprint scanning for authentication which is unique to each user. With the evolution of technologies, artificial intelligence algorithms also change and provide authentication solutions for each use case.

Artificial Intelligence Trends in Mobile App Development in 2023

Needless to say, AI is gaining ground at a much higher pace compared to other technologies. Almost all the sectors are leveraging the benefits of AI in some way or the other. Some of the major trends and techniques in AI that can be observed in the mobile app development market are :

Augmented Reality and Virtual Reality (AR/VR)

The number of AR/VR users is expected to grow to 2.6 billion by 2027. Various mobile applications of AR/VR can be seen relying on AI for data analysis, data collection and usage. AI promises and delivers accurate data in a comprehensible manner. Usually this data involves a lengthy process when done manually with a workforce whereas AI completes these tasks in much less time and with more accuracy.

Social Media

From personalized feed to friend suggestions and image recognition, most social media mobile apps employ artificial intelligence. Using AI to track metrics, preferences, purchase history for better customer service is the new normal. Also, AI keeps the data in a cohesive accessible form which can be used for targeted selling and much more. Many online marketing, social commerce, ad campaigns, etc. are backed by artificial intelligence. This boosts revenue as the reach and audience of the marketing campaigns increases manifold.

Internet of things (IoT)

The Internet of things or IoT is yet another technology to watch out for, especially now when it is being coupled with AI. Internet of things refers to intelligent, tangible objects which interact with their surroundings and each other via the internet, thus making them ‘smart’ mobile applications. Artificial intelligence complements IoT mobile applications in its functions by processing enormous chunks of data in real-time, a benefit only AI can deliver.

E-commerce and Logistics

The entire online retail and shopping patterns of individuals and businesses are transforming, alongwith the user experience. Artificial intelligence shows a lot of promise when it comes to simplifying and making various operations interactive, such as product suggestions, checkout process, etc. This is also the reason that more and more ecommerce and logistics stores are incorporating AI in their mobile applications. The AI enabled chatbots are equipped to handle customer queries and resolve issues almost instantly. Integrating AI in CRM’s thus becomes an effective strategy for businesses looking to deliver quality and retain customers with stellar customer service. There are many software development companies which provide stellar artificial intelligence mobile app development services.

Healthcare

Using AI for mobile development for healthcare industries is indeed revolutionary. Many mobile application development companies are developing healthcare applications for businesses and health administrations. These applications are used for a variety of purposes such as imaging, simplifying and ensuring reliable medical record maintenance, tracking symptoms early on, health tracking, smart surgeries and much more.

Gaming

Gaming is yet another industry AI is revolutionizing. With inference of AI, gamers/users get a personalized interface to interact with each other. They also get the freedom to build their gaming environment with the help of customizable elements. Other features in mobile app development include in-app messaging, chatbots, voice assistants, in-app purchases, real-time chatting, etc.

Limitations of AI Mobile App Development

Although few, there are limitations when it comes to incorporating AI in the mobile app development process. Let us have a look at them.

• Lengthy AI management

Existing AI models are not very independent, i.e they require an extensive interface and support of expensive technologies that can automate various analytical tasks. They also need a huge number of personnel to monitor their tasks and update them regularly.

• Expensive Technology

Even though AI is becoming popular in mobile applications development, it still is not accessible by everyone. AI-backed mobile applications are seldom opted by small businesses because of their hefty price tag.

• Insufficient Talent Pool

Globally, there is a lack of individuals equipped with skills required to incorporate AI with the mobile development process. Those who are well versed in mobile app development integration with AI, either lack funds and resources or do not have local projects. This is a major obstacle in growth of AI backed mobile applications.

Conclusion

A mobile application powered by artificial intelligence provides tons of benefits to users and developers alike. Apart from added convenience and elevated user experience there is also a promise of growth in regards to adoption and revenue generation. Given its limitations, AI incorporation in mobile applications is slow, but very noticeable. With the right resources and technology, AI is bound to grow and take over the technologies of today. It is safe to say AI and smart mobile apps are the future!

If you are a business looking for an AI powered mobile app development company, Get in touch with us today! OpenXcell is a leading software development company and an expert artificial intelligence mobile development company.